The whole idea behind SWAGs (Stuff We All Get) is to promote your brand through products that are beneficial to the end-users. They are a promotional, personal gift to appreciate your customers’ trust in you or your employees as a reward for their efforts. Thoughtful company swags don’t just promote brands effectively but also enhance goodwill.
However, sometimes, even useful company swags become outdated with time. Preferences, utilities, and trends change, which is why you need to periodically do a swag refresh just as much as you do a wardrobe refresh.
Why Does Your Company Swag Need a Massive Changeover?
In this internet era, you can substantially enhance your brand’s goodwill through positive word-of-mouth and social media. According to a survey, 57% of your audience will judge you based on the gifts you send.
So, when you manage to hit the right notes through thoughtful company swags, it will make your employees or customers gush about how brilliant your gift is, and in no time, you could benefit from thousands of likes and referrals.
To serve your customers better and motivate employees, you need to customize your swags to make them promotional yet subtly economical and beneficial.
Here we’ll discuss why traditional company swags don’t work anymore and how to nail the impossible one-gift-fits-all with company swags.
Traditional company swags don’t shine anymore because:
1. They lack appeal
Traditional company swags, like a coffee mug or a generic backpack with your company’s name on them, are so 1950s. Functional? Yes. But lackluster. Hence, swags need to be creative and personal so that your employees or customers feel that they get the attention that they deserve.
2. They are promotional
Remember that company swags should make the recipients feel valued and not bribed into buying your services. Therefore, you need to carefully balance promotion and personalization so that you strike the right note.
3. They lack practicality
Your company might give out lovely and expensive gifts like branded home decor items. But it doesn’t mean that all the employees or customers might find it to their liking. To some, an expensive home decor item could be a lovely addition to their homes, whereas, for others, it might not be an ideal gift.
Practical inconsistencies with traditional company swags ushered the need for Artificial Intelligence (AI) gifting platforms to make swag management more organized and efficient.
But how does automated gifting reinvent swag management and corporate gifting? How is AI a solution to effectively nail bulk gifting? Let’s see how.
Also, read – Choose Swags that Your Employees REALLY Want
How Are AI Gifting Redefining Company Swags?
AI gifting is the best solution for managing and reinventing swags, likable and seamless automation, gift customization, and hassle-free delivery. And there are amazing perks:
1. Saves time and resources
There is intense pressure on admin, marketing, and HR teams to strategize the gifting process, from choosing gifts, managing storage to ensuring delivery.
On the other hand, AI gifting is your silver bullet offering end-to-end automation, thus saving you a lot of time and effort. No hassle of choosing gifts, ensuring fulfillment and delivery. Not even returns!
2. Effectively manages bulk gifting
AI gifting is your best bet when it comes to bulk gifting. To curate and organize bulk gifting orders is a Herculean task. With automated gifting, you can rest assured that your gifting assistant would manage everything from packaging to delivery and even returns if need be.
3. Economical and efficient
Automated gifting saves you the cost you otherwise have to spend on vendor management and renting out storage space for the swags. In addition, choosing an AI gifting strategy that manages the whole gifting process saves you a few thousand while you experience stress-free gifting.
As efficient as AI bulk gifting is, what if we told you that there is an automated gifting assistant that even chooses the gifts based on the clients’ preferences?
That’d be even better, wouldn’t it? It is called Eva. And it does everything from curating the gifts to ensuring timely delivery seamlessly, which leaves you to do just one small thing. Sending out Eva’s gift links to recipients’ email/phone and let Eva take over from there.
Experience the Magic of Eva
As per Business Gifting Strategy Report, a memorable gift increases the degree of association with your audience by 50%. With Eva, your brand’s credibility enhances multifold because the gifts are likable and memorable. Now, you might be wondering, how does Eva work?
As your clients open the Eva gift links you sent:
- Eva does a short, friendly chat with them.
- In the meantime, Eva understands their preferences and dislikes.
- The powerful AI then curates the perfect gift based on their preferences,
- Clients are left with sweet anticipation.
Eva offers you a respite from the arduous task of planning and organizing remote employee gifting, especially when you are at the helm of managing company swags for remote teams.
Moreover, you can use Eva effectively for mass gifting as well as for personal gifting. By linking your CRM with Eva, gifting for all occasions becomes a breeze. With an impressive gift acceptance rate of 95%, Eva makes getting successful.
Also, Eva’s catalog is updated frequently based on feedback and client reviews leaving no stones unturned in giving the clients a delightful gifting experience.
Eva doesn’t stop until your clients are satisfied with their gifts. Did you know that Eva accepts feedback, and in cases when a client doesn’t like the gift received, Eva sends a brand new gift, free of charge!
Eva also provides customized branding services replete with handwritten notes to give your company swags a unique and personal touch.
Eva has notable pricing points based on the frequency of gifting and customization to make corporate gifting a breeze. So check out Eva to make a difference with gifts.