The real estate market is hot right now, and if you are a mortgage loan officer, it is a great time to expand your business. But the fact that the market is abuzz makes it even more likely that you are currently working long hours trying to get things done. There is information to gather and verify, loan applicants to meet, and agreements to review, to name a few daily tasks.
However, in the chaos, the chances are that you are also not paying much attention to marketing your business.
5 Ways Mortgage Loan Officers Can Generate Leads and Retain Customers
The question arises- how are you going to grow if you do not market your business and services?
Don’t lose heart! If you want to go about marketing your business, but don’t know where to start, here are some effective ways that can help to get you on a path to success.
While the common marketing tactics of focussing on referrals, approaching real estate agents, etc. are commonly talked about and honestly, overused. Here, we will discuss some unconventional strategies that are worth trying out.
1. Create some good content
Surely you have heard the phrase “content is king.” This means unique, high-quality, interesting, and relevant content can contribute significantly to a company’s success. This is something you should take advantage of.
Today, video is the most consumed type of content. Everyone likes to watch videos. You can make different types of videos for your potential customers. For example, a step-by-step process of what a mortgage loan entails, documents required, relevant tips and tricks, etc. Always keep your audience’s needs in mind- that way, they will engage with your content more.
Importantly, ensure that your branding is somewhere in the video, so your brand name stays with the viewer.
Overall, when making content, it is important to make certain that you are not just promoting yourself but actually imparting relevant information to those seeking it. If your content is purely promotional, it will soon lose its value.
Remember, when creating any content, you should always follow the 80-20% rule . 80% of your content should be informative, and 20% should be marketing. To keep your audience coming back for more, share truly informative content!
2. Sponsor a charity event
If you could sponsor an event by your favorite charity and at the same time create some hype for your business, would that not be a win-win situation?
The great thing about sponsoring an event is that you can reach targeted niche markets without the expense and uncertainty associated with traditional marketing. Hence, if done strategically, sponsorships can help your business meet multiple marketing goals at once. Sponsorships also help increase awareness of your brand, credibility, and prestige.
Getting involved with community causes can also help you build a positive impression for your brand and improve its public image.
Working for and giving back to the community is always seen as a desirable thing, and this is precisely the kind of image you want for your brand.
3. Focus on your online presence
97% of consumers search online for a local business. Hence, online is the place to be because that is where your customers are. It is naive to think that people are not going to look you up- they will, and when they look you up, you should show up!
Hence, SEO. It is one of the best ways to build your online presence, and getting it right is crucial to showing up online when people are searching.
But being online not only helps consumers to find your business but it helps them learn about your reputation before deciding to use your services. The fact is that this information plays a significant role in customer decision-making.
Make certain that you carefully curate your social media presence, website, Google reviews, etc., because that is what creates an impression about your brand. For example, you should deal with negative reviews (if you have any).
Overall, an online presence will go a long way in helping build a positive brand image in the minds of your potential customers.
4. Use social media to your advantage
Social media has proven to be a great marketing tool for businesses of every size. This is because it is easy to use, and it has an excellent reach.
So having official social media pages for your company is a good idea. You could use these as a platform to promote the content that you create. For example, you can publish the videos you create on your social media pages and link them to your website- which will also help to drive traffic to your website. Besides this, it will also give you a platform to promote the events that you organize.
Social media is home to thousands of communities. Find some that are relevant to you and your location and join them. It can help to grow the presence and awareness of your brand.
Using social media for marketing and advertising is brilliant because it is cost-effective and can help your business in the long run if done correctly.
5. Build relationships that last
Every business person worth their salt knows that running a successful business means building solid relationships, whether with clients, buyers, vendors, or consumers. After all, we are human beings, and relationships are significant to us.
One way of subtly building relationships is through gifts- especially when the gifts are given at an occasion when a return favor is not required. Those become significant gifts, and strong relationships blossom out of these. And let’s face it, you will be a more successful mortgage loan officer when you can build a connection rather than diving straight into your marketing pitch.
Giving your clients gifts also reminds them of your services, that you are around and that they should refer you to their friends and family. Again a win-win situation for everyone.
To keep it even more subtle, you can send your clients gifts on occasions like “home buying” anniversaries, Christmas (or for a festival that they celebrate), etc.
But keeping track of all your clients and their anniversaries, festivals, etc., may just be a bit of a difficult task.
Explore the Power of Eva
However, you will realize that sending your clients gifts has never been easier if you use Eva, the gifting assistant. Eva is subtle yet effective!
The benefit of Eva is that it automates the whole gifting process. However, automation does not mean that it will be less personal because the intelligent thing about Eva is that it gets to know the recipient (via chat) before choosing a gift.
Recipients seem to love chatting with Eva because it successfully understands their preferences, likes, dislikes. Eva even goes so far as to get information about any allergies that the recipients may have. But that is not all. Eva then pairs this information with local trends, weather (you cannot have your clients receiving melted chocolates, can you?), and a host of other data points to come up with the best-suited gift for your client.
It then packages the gift beautifully and dispatches it with a personalized handwritten note. And there is more! Eva can do this for every one of your clients and keep track of your whole gifting program. It cannot get any easier.
As we mentioned before, marketing your business is essential for growth. So, hopefully, some of these ideas will help you market your business better, differentiate you from your peers, and help you build better relationships with all the people who actually matter to your business.
But, as always, visibility and brand image play a huge role in your marketing success, which takes work and effort.
Your time is crucial, and it may seem like a gargantuan feat to get all your daily responsibilities accomplished in addition to marketing your business.
But Eva can help you by being an integral part of your marketing plan. Having Eva in charge can leave you with zero logistical concerns when it comes to your gifting program. The less time you spend thinking about peripheral factors, the more time you will have to focus on serving your clients and marketing your business. Try out Eva now!