If you are a realtor, then there are two factors that are critical to your success in this vastly competitive industry – expertise and reputation. When it comes to your reputation, it is built upon the relationships you share with your clients.
Real estate agents give closing gifts to their clients after the completion of a deal as a token of appreciation. The closing gift is a valued tradition among realtors. Yet, it remains just that – a tradition. Few really understand its value or use it strategically to increase their ROI.
Closing gifts are known to create or strengthen bonds. However, well thought out gifts strengthen relationships more than those sent just out of obligation. You cannot expect a client to feel special with an unremarkable gift- which rules out the done-to-death knife sets and wine baskets.
In the competitive real estate market, your gifting program could be the key to forming lasting bonds, generating continuous referrals, and getting great online testimonials.
How Closing Gifts Generate Business Leads for Realtors
1. They express gratitude and appreciation
A thoughtful closing gift, for realtors, makes a client feel special and conveys to them that their business is appreciated. It could cement bonds- changing your status from mere professional to a family friend.
2. They keep you top of the mind
Make your closing gift a pleasant yet constant reminder of you. Send three gifts a year, instead of a single closing gift, on special occasions like a house anniversary, birthday, or a holiday.
3. They drive word of mouth
Cool devices are conversation starters. Have you heard people discuss boring gifts like cutting boards and knives? No! But they will discuss trendy gifts such as a smart lock or a doorbell camera, and they will do so on social media, increasing your visibility in their networks.
4. They create memories
Everyone remembers a person who gives trendy, practical gifts. If your client uses your gifts regularly, they are more likely to remember you and send you referrals.
5. They can pave the way for testimonials/favorable reviews
Online reviews and testimonials are crucial. A great closing gift can facilitate a 5-star testimony or review, which helps with converting online leads as people will always Google you.
Send the Perfect Closing Gift in less than 5 minutes with Eva Gifting Assistant
Finding the perfect closing gift can be time-consuming. Should you spend your limited time delighting closed customers for referrals and reviews or focus on outbound lead generation?
Ponder no more! The Eva Gifting Assistant, a smart AI-powered tool will handle your gifting needs and ensure every gift your clients receive is perfectly ‘tailored’ to their preferences.
Two easy steps:
- Enter a name, email/mobile number. Select the price of the gift (from $30 up to $1000) and create a ‘gift link.’
- Share this gift link with your customer (Connecting Eva to your CRM can automate this).
Once you share the gift link, your job is complete! Eva will do the rest!
How does Eva nail the perfect closing gift every time?
At Eva, with our three-step process, we have turned the art of picking the right gift into a science.
i) Understand what your customers like
The gift recipient clicks on the link to answer a few fun questions about their preferences. For example, do they like wine and have a favorite type? Do they have allergies or dietary restrictions? Do they like tech gadgets, etc.? Missing out on key details could result in major blunders. Imagine sending a wine basket and chocolates to someone with diabetes.
Eva also collects their birth date, the gift delivery address, and requests them to leave you a review with a link to your preferred platform (Yelp, Zillow, FB, Google, Social Survey, etc.).
The whole process takes less than two minutes, and the gift will still surprise and thrill your client.
ii) Know the trends
We make it our business to know the latest trends in gifting and the gadgets becoming popular in your area through our recipient gift rating data. Using this, along with client preference data, and other data points like climate, occasion, etc., Eva puts together the perfect gift.
Imagine the delight of a gadget lover to receive the Alexa Echo when it had just launched, or how thrilled a gourmet coffee lover would be to receive a trending artisanal coffee, such as the African Geisha or Guji. Trendy gifts are almost always shared on social media, sparking conversations with friends and family, and increasing your online visibility.
iii) Delivered with love from you
With beautiful presentation, branded packaging (that is distinctly you), and a strong personal touch like a handwritten note we make the gift more special and memorable!
So, with a few clicks of your mouse, the perfect gift is magically delivered to your customers.
Some of Eva’s closing gifts loved by home buyers
Anyone can suggest closing gifts, but we have a list of favorites that are backed by data collected from home buyers themselves.
We bet you have never seen these before.
For wine lovers
Aervana Essential Electric Wine Aerator (Avg rating 4.5/5 by 86 gift recipients)
A gift to remember you every time they open a bottle of wine. Serve fresh wine at the press of a button with this innovative and uber-cool aerator.
VacuVin Wine Saver (Avg rating 4.5/5 by 283 gift recipients). A popular budget alternative for the electric wine aerator. It is manual but with all the same great features.
For first time home buyers
Make a first-time home purchase even more special by gifting them a smart home gadget!
TP Link Smart Plug (Avg rating 4.6/5 by 149 gift recipients)- This smart plug is perfect for those with smart homes and for those adding automation to their home. It can control any switch and set manual or automatic schedules via app or voice (through Alexa or Google Home).
Flic Smart Button (Avg rating 4.0/5 by 129 gift recipients)- This is a good option if you are looking for something more advanced and innovative than a smart plug.
For music lovers
Avantree Noise Cancelling Over the Ear Headphones (Average rating 4.7 by 60 gift recipients)- These sleek over the ear headphones reduce low-frequency background noise while preserving the natural characteristics of the source audio. You can use it at any time in any place!
DuraMobi Humbird Speaker (Rated 3.9 by 17 gift recipients)- It is the smallest bone conduction speaker and turns any hollow surface into a speaker. It is convenient with a powerful sound and stylish design.
And there are lots more to choose from!
Cheryl Bower (Top 1% Realtor in Silicon Valley), has been using Eva for more than two years. Instead of a single closing gift, she sends up to five small gifts throughout the year to her past customers generating many referrals and repeated buyers and sellers.
i) The math:
At an average of 4 gifts in a year, for 8 years. She spends $1K to generate $90K in commissions!
(4 x $33 x 8 = $1056 in gift spends)
ii) The business she generated:
She had 1 Repeat transaction for both selling and buying ($1,000,000 x 2 x 3% = $60K)
And she received 2 Referrals, one of which converted ($1,000,000 *3% = $30K)
“My clients love your service as do I. It’s brilliant, creative, fun & easy. Keep up the great work!”
As you see, you do not have to choose between spending your limited time delighting closed customers and focusing on outbound lead generation. You can do both! Just leave it to Eva, and set forward on forging better, ever-lasting bonds with your clients.
Get in touch with us to know more!