Formulating functional and workable goals for improving customer service helps attain innovation. As a loan officer, attracting clients is as necessary as breathing, and therefore, you need powerful marketing strategies to help attract and retain your client base.
Since conventional methods like cold calls and telemarketing have lost their efficacy over time, it is a rite of passage to switch to contemporary, reliable, and practical strategies that resonate with prospective clients’ requirements. So let’s discuss a few powerful marketing strategies for loan officers that guarantee client appeal.
Marketing Strategies for Loan Officers to Win Clients
According to Philip Kotler, American marketing author, marketing is the creative use of truth. Couldn’t agree more, can you? The below-listed marketing strategies would be an insightful guide for you to not only lure clients but to establish a rewarding career.
1. Present facts creatively
Orally presenting the facts or giving the clients a dull, bulky dossier on your achievements and competitive pricing doesn’t do the trick anymore.
Prospective clients would appreciate it if you present the facts in an easily ingestible mode that doesn’t take too much of their time and piques their interest. And in the internet era, videos have a stellar engagement rate. Therefore, presenting facts through videos and infographics is a creative way to engage the clients and disseminate information to a broader spectrum.
2. Non-stop Networking
As a loan officer, effective networking and developing your contacts puts you on the map. You need people talking about you to other people to maximize brand awareness and client base.
This is what you can do: Facebook your brand. Then, live stream a short Q&A video of frequently asked questions and industry-related queries in discussion with your client and inform your network of the live stream schedule. This way, people can engage better and share your video with their network/group.
3. Focus on Subscription-worthy Emails
Given there are four billion email users every day, good ol’ emails are a more personal way of engaging with clients. The number of email users is expected to climb to 4.6 billion by 2025.
When you send emails to prospective clients, ensure that the emails contain information that would benefit the clients and are not focused on brand promotion.
When the information shared is relevant to their requirements, clients would subscribe to your emails and newsletters to keep abreast of market dynamics. This strategy ensures you stay on top of their minds and even paves the way for referrals and repeat businesses.
Email yields $42 for every $1 spent, a staggering 4,200% return on investment, making it one of the most effective solutions accessible. You’ve got to consider it if you haven’t so far.
4. Keep an Updated Social Media Profile
Having an inadequate social media profile is as meaningless as sending out a gift to the wrong address and anticipating delightful squeals from the receiver. Moreover, when you miss out on crucial details, you miss potential clients from engaging with you. Therefore, ensure the details like contact information, industry-related information, plans, and policies are up to date.
Social media is a powerful medium to share and consume information. With a wide reach and impressive engagement rate, information quickly spreads and is made accessible to millions on the web.
Here is what you can do to use social media to pitch your services while balancing client interests.
i) Provide information relevant to the target audience
Analyze the nature of posts/policies that gain traction in social media pages and post content that connects with the public. For example, when a specific loan financing policy gets likes and shares on Facebook, format your content to include more about that policy.
ii) Post regular updates
Provide weekly or as frequently as required information about mortgage trends and the changes during the time. Regular updates on the current economic situation and housing rates would provide helpful information to potential clients.
iii) Engage with helpful tools/educative content
People hesitate to react to direct advertising for two reasons. First, they are either unaware of industry trends or do not want to be a part of a project they are unsure about.
Instead, you can provide helpful guides on the mortgage and refinancing policies or by letting them analyze their financial capacities through a mortgage/rent payment calculator and thereby assist them in making an informed decision.
While it might not effectively market brand-specific information, it is beneficial to potential clients, and they would keep you in mind for further discussion.
iv) Publish interactive content
Social media can be overwhelming. Providing too much information on your website might repel prospective clients. Instead, having an interactive webpage design that provides information on demand would facilitate client engagement and boost web traffic.
For example, you can have a “Neighbourhood information” drop-down on your webpage that allows people to type in the name of the neighborhood they need more details about like schools, hospitals, public transport, cost of living, etc. This way, information available is processed better.
5. Appreciate and Reward Clients
Appreciating clients for doing business with you is the best motivation to encourage repeat business and referrals. Nothing says ‘thank you, and it was a pleasure doing business with you’ better than a thoughtful gift.
It is human nature to rejoice in receiving a personal gift. Giving a gift that is personalized and handpicked makes the relationship with clients long-standing and fruitful.
But it is crucial to send the right message with a gift so that it doesn’t come across as a promotional tactic. However, the prospect of gifting implies the tiresome task of picking out gifts and managing the delivery. Exasperating, we agree. But not when you have a robust AI-gifting partner to take care of all your gifting needs.
Eva – The Gifting Assistant That Guarantees Happiness
Eva, an AI-powered gifting assistant, is just what you need for client gifting without having to spend time picking out perfect gifts and worrying if it would be to their liking.
Of course, there is always automated gifting. But Eva is a one-stop-shop for all your gifting needs. From analyzing preferences to ensuring delivery, Eva does everything seamlessly. All you have to do is specify the budget ($30-$1000) and share the Eva gift links to the receiver’s mobile/email. As short and simple as that.
With efficient automation coupled with a fun and interactive interface, Eva perceives your clients’ preferences through a friendly chat and curates the most suitable gift. Having a gift acceptance rate of 95%, you can depend on Eva for nailing the perfect gifts every time.
A customized closing gift or an encouraging referral gift would create ripples in marketing your brand while appreciating client efforts organically.
When you leave no stones unturned in appreciating clients for their referrals and feedback, it would catalyze further business opportunities and help expand your client base.
With a gifting assistant as agile and end-to-end as Eva, replete with corporate branding and handwritten notes, gifting across all occasions is an enjoyable fare.
Try Eva now and waste no time in giving your clients a delightful gifting experience.