Neha just got a cool water bottle that shows the temperature of the content inside, a cute bag, and a Thank You letter from her employer. She was super happy!
Now, her employer did not send the gift to retain Neha because she is already a long-term employee there. But the fact that her employer cares for her is the essence of the whole act of employee gifting. Isn’t it?
Little gifts like these can go a long way in showing your love and appreciation towards your employees and boosting their morale.
Companies have long depended on gifting to build stronger relationships with potential and existing customers and express gratitude for their business.
But gifting wisely with the added supervision of data analytics skyrockets the benefits of ROI and satisfaction when used as part of your overall marketing or staff retention initiatives.
Let’s see how data analytics can help you nail employee gifting.
What is Data Analytics, and How is it Related to Employee Gifting?
“Without data, you’re just another person with an opinion,” W. Edwards Deming famously said about the value of numbers. But data is also so much more than just numbers. It could be the determiner of appreciation and disapproval in gifting!
Research conducted by Eva, a data-driven gifting assistant, showed that 98% of people remembered their gift when they received it from a data-driven gifting tool, even nine months after they received it. That in itself is enough for you to switch to an AI gifting assistant.
Eva looks into all the different types of data received and then makes the perfect gift for the recipient.
The preference data goes into noting the likes and dislikes of the receiver. And the contextual data helps in personalizing and decorating the present based on the context of the gift, i.e., the occasion and the relationship between the giver and receiver.
Then, Eva considers the gift feedback data and uses that to improve succeeding gifting campaigns. Lastly, the logistical data, i.e., essential days for the giftees, is stored in silos over multiple CRMs.
Why is Data Analytics the Cherry on Top of the Icing?
Data analytics simply enhances the gifting experience on both ends manifolds. These are some noteworthy ways it helps:
Boosts employee morale
Employees engaged and valued can make the office an enjoyable and productive place to work every day.
New hires, employee anniversaries, and promotion milestones can give all employees the feeling of working in a place that truly values them.
Data Analytics comes in handy by helping you measure employee sentiments after receiving a certain token of appreciation.
You can create surveys after gifting, and based on the received data, you can analyze the impacts of your gifting strategies.
You can also analyze the changes your employers directed towards your organization or the lack thereof.
Personalized employee gifting
Eva’s data analytics engine makes incredibly nuanced and personal gifting possible. As a result, there is no more bulk gifting that often ends up being at a dark corner in the closet.
Now, gifting is like reading the minds and giving them what they want, which is possible with Eva.
As mentioned before, a simple personal touch to a mundane gift can make it all the more exciting and fun. People will appreciate the effort and the thoughts that went into that personalization.
The result? The next time your employer’s friend visits their home, they might just be in awe of the personalized, branded gift you gave. Who knows, they might even want to be in your organization after witnessing this simple effort.
It is the perfect amalgamation of corporate personalized gifting and data analytics.
Adheres and maintains bonds
The relationship between the employer and employee is the foundation of your organization. This foundation needs to be rock solid.
When your employers are happy, you are happy, and most importantly, your clients are delighted as well. Employee gifting is one of the ways to keep that bond going strong.
Data analytics in gifting will help you know when and in which modes (for example, bonus, gift cards, material gifts, or flight/hotel reservations) your employers are willing to get an advantage.
Eva makes this complicated task of a successful employee gifting a cakewalk. All you have to do is choose your budget and share the Eva gifting links with your employers. Eva will take care of the rest of the work, and you’ll receive rave reviews. Contact us today.
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