Corporate gifting is a great way to appreciate people you care about, and hence it says more about your relationship with the receiver than your brand. In addition, sending out practical gifts ensure usability and value rather than just a novelty.
Therefore, when you decide on a corporate gifting strategy, prioritize the experience of receiving the perfect gifts that are personalized, simple, and thoughtful.
Overbranding your corporate gifts often leads to dissatisfaction and negative association because such a gift becomes a means to upsell your brand by leveraging the relationship.
However, a gift doesn’t need to be branded to be appreciated; it only needs to be appropriate.
What Goes Wrong When You Overbrand Your Corporate Gifts?
Corporate gifts are tokens of appreciation and gratitude that you’d want your clients and employees to treasure. Therefore, it is ideal for planning your gifts such that they’re personalized and thoughtful rather than a flashy article seeking to impress.
What is overbranding in corporate gifting?
Overbranding your corporate gift is when you slap your brand’s name or logo exaggeratedly over the product or its original packaging, making it a promotional item more than a gift.
While some amount of branding in corporate gifting may give ROI, over branding is when corporations go over the top to brand the gifts sent out to stakeholders and clients.
Let’s discuss why overbranding your corporate gifts fail to make the desired impact.
1. May fail to connect with the recipient
However valuable and luxe, an overtly branded gift tends to be futile when connecting to the recipient. After all, what are you trying to imply with a gift that is aggressively engraved with your company swags?
With an overbranded gift, instead of conveying: “We appreciate your association with us; thank you so much for your support and indomitable loyalty for us,” you end up saying: “Well enough, business is over, grab this gift, show it around so that we can generate more revenue!”
Trust us; you wouldn’t want to sound like that with your corporate gifts. Hence, only when the gift is personalized can the receiver connect with the sentiment and understand the thoughts behind the gift.
For example, gifting your important clients a pricey watch will not have the same impact as a relatively simple, less expensive brand of wine they genuinely cherish.
The latter would be a nostalgic reminder of the many glasses shared over years of unshakeable confidence and trust in each other. The former perhaps would be something they could buy on their own!
2. Maybe awkward
Overbranding isn’t ideal for corporate gifting because it focuses on advertising your brand and business more than the gift’s useability.
By slapping your brand aggressively on the product, it becomes an indirect customer solicitation and fails to inspire in your recipients the trust and goodwill that personalized gifts achieve.
Moreover, users might not even use the branded gift before their friends and families often because they may feel awkward. And the gift effectively retires to the cupboards.
3. Maybe undesirable
An ideal gift, albeit corporate, must be an object of desire for the client. In addition, the gift must have a certain magnetism in it.
A bag or a piece of jewelry or a pair of shoes–no matter how exquisite it is–you may damage the gift’s desirability by overbranding.
Imagine gifting a swanky smart home speaker with your company logo engraved on it. What a waste!
Overbranded gifts automatically become a show of your popularity or brand value and decrease the perceived value of the gift. Therefore, even if the recipient likes the present, it will not stay on top of their minds for a longer period.
So, how can you ensure your gifts are likable and let your clients know you appreciate their support and patronage without making them feel obligated?
With personalized gifts. A customized present says “thank you” with subtle hints of “we value you.” Personalized corporate gifts are preferred any day because it’s relevant to the recipient’s likes and interests.
But knowing your clients’ interests or employees’ preferences is impossible. Moreover, there’s no telling if they will find it unique the second or the third time around?
What is the solution, and how to ensure that your corporate gifts are perfectly personalized every single time?
With Eva. The ultimate gifting assistant.
Eva – For Happy Gifting
Eva is an end-to-end automated gifting assistant that manages all aspects of gifting—from curating the perfect gifts to ensuring timely delivery.
Eva makes the gifting experience a delight for both the sender and recipient, seemingly consistent in function with a user-friendly interface.
All you have to do is:
- Specify the budget ($30-$1000) to Eva and share the gift links to the recipient’s email/phone.
- Once the recipient opens the gift links, Eva starts a short, friendly chat and learns about their preferences through a set of quick questions.
- Based on their inputs, Eva then curates the most appropriate gift for the recipient.
For example, your client A is a young mother passionate about photography. Based on the responses collected, Eva would curate a gift box of baby toys or a polaroid camera that would be more suitable and interesting for client A.
Sometimes, a gift isn’t only for occasions but also a way to reward customers and encourage referrals. By sending a personalized gift with Eva, you let the clients know that their support is crucial to your growth and subtly encourage repeat business without overbranding the gift.
Eva’s star feature, however, is its multitasking. The kind of multitasking that brings 3X more reviews and feedback. Eva can be linked with your CRM and set to send notifications on important events and gifting occasions.
How about having a gifting assistant that sends a delightful little package to an important client and schedules a meeting to take it further? That’s the kind of efficiency that makes Eva one of a kind.
Eva’s gifts require a special mention:
- The catalog is constantly updated based on user reviews and google ratings.
- Eva ensures no one receives the same gift twice and that they are unique and relevant.
- Powered by gifting analytics, Eva helps ensure your corporate gifts meet the expectations and drive ROI.
Corporate gifts are no longer about handing out good stuff once or twice a year but about strengthening relationships and making experiences memorable. With the efficiency of Eva and the magic of the human touch, corporate gifting couldn’t get any better.
Try Eva now, for hassle-free corporate gifting!