Real estate closing gifts are more than a mere formality because they are a means to build relationships and leave a good impression on the clients. In addition, it is a gesture of appreciation and gratitude to your clients for placing their trust in your company.
However, most realtors feel that they’re an avoidable expense and a waste of time because they don’t realize the potential of closing gifts or understand the impact of relationship building in business.
But whatever the reasons might be, this article would help clear the air around those misconceptions and show how ideal closing gifts enhance referral potential and customer satisfaction.
Also, Read – 10 Realtor Closing Gifts to Wow Your Clients
4 Misconceptions About Real Estate Closing Gifts You Should Steer Clear From
Competition is stiff, and your rival firm is targeting its marketing efforts on luring the clients from your books. On the other hand, clients are an extra discount away from switching their preferences.
When such is the situation, you need to earn the loyalty of your clients and ensure their satisfaction so that they completely trust your services and wouldn’t let themselves get whisked away.
And so, it’s time to bust the myths about real estate closing gifts and look at them in a new light:
Myth #1: Closing gifts are not mandatory
True, not every type of firm gives closing gifts. However, some of you might feel that giving gifts would cheapen the quality of your services and show the brand’s name in a poor light. Well, beep. You’re wrong.
Thoughtfully curated real estate closing gifts can significantly improve the customer experience (CX) and pave the way for meaningful long-term relationships.
Myth bust: When 86% of the customers are willing to spend more on better CX, then that’s precisely what you should be focusing on.
Myth #2: Closing gifts are an unnecessary expense
Brand loyalty is a crucial element in today’s business world. Please note that any investment in building relationships and making connections that foster loyalty is never an unnecessary expense!
Meaningful relationships run a business, and therefore, it’s pertinent to understand what your clients feel. Only after this can you be a part of their life and form genuine relationships. In the real estate biz, closing gifts are a perfect way to express appreciation and gratitude to clients and let them know that their opinions and support add value to your business.
To elaborate, when clients receive a personalized gift from you, they’re delighted not just with the gift but with the sentiment behind it and at how well you know them.
Paying attention to these small yet significant details of your clients’ lives in the gifts makes them feel cherished. So, now, it’s time to rethink your standing on closing gifts. Not so unnecessary anymore, are they?
Myth bust: Putting clients above business fetches sparkling reviews and referrals from existing clients and gradually reduces the cost of acquiring new ones.
Myth #3: Good closing gifts are expensive
Expensive gifts aren’t always memorable. In most cases, the flashier the gift, the weaker the emotion. Therefore, to make your gifts remarkable, they only need to be usable, practical, and suitable to the clients’ likes and interests.
Giving a thoughtful gift, say, a box of handpicked condiments to a client who’s a passionate cook, would create a lasting impression on the person. Every time they use it, they’ll remember you with a good feeling.
Knowing your clients’ preferences would go a long way in creating a memorable gifting experience without adding too many costs. Also, personalized gifts are good topics of conversation since your clients are sure to bring them up with friends and family enabling better word-of-mouth and inspiring referrals.
Myth bust: To make your gifts remarkable, they only need to be usable, practical, and suitable to the clients’ likes and interests. Not necessarily expensive!
Myth #4: There are no measurable financial benefits from closing gifts
Though there are no sizable tax deductions for gifts, there’s a significant impact on your ROI. The monetary benefits from giving closing gifts in terms of customer lifetime value and patronage far exceed the cost of the gifts.
Right from giving you an edge over the competitors to staying on top of your customers’ minds, real estate closing gifts, when done thoughtfully, can impact your business in measurable ways.
For instance, when you use a corporate gifting service with a centralized dashboard and CRM integration, you can access valuable data on your gifting campaigns and trace their ROI.
Myth bust: The monetary benefits from giving closing gifts in terms of customer lifetime value and patronage far exceed the cost of the gifts.
To gift or not to gift: that is the question
To give or not to give closing gifts – the choice is yours. But should you choose to give, ensure that they’re simple, personalized, and experienceable rather than a run-of-the-mill thing.
Personalizing gifts is no easy task. There’s no certainty that your clients will love presents as much as you’d want them to; plus, there’s a chance that they might find it unimpressive and cliched.
Such instances would show your brand in poor light and might wreck the relationship you worked so carefully to build.
So, what’s the solution to personalize gifts that inspire loyalty in clients? To best curate the right kind of closing gifts that give measurable ROI and to speak a thousand words with gifts?
You can. Thanks to Eva.
Eva – The New Age Gifting Assistant
Eva is a fully automated gifting assistant that provides end-to-end gifting solutions—from curating personalized gifts to ensuring timely delivery.
How does Eva do that?
- It has a short, friendly chat with the recipients and analyses their preferences through a set of questions.
- Based on the responses collected, it proceeds to curate the most suitable gift for the clients.
- Eva selects gifts from a huge catalog of handpicked products, thus making sure that the gifts match their expectations.
- Recipients receive a personalized gift made just for them, even at your best price.
- If the recipient isn’t satisfied (highly unlikely, coz Eva has over 95% acceptance rate) with the gift, Eva sends another better one, free of charge!
With Eva, you can measure your ROI and collect up to 3X more reviews as to measurable financial benefits. Furthermore, supported by CRM adaptability, Eva can connect with your CRM software and send out notifications on gifting occasions so that you don’t miss the opportunities.
Also, Eva can work on both auto-pilot and manual mode. So when you want to give something special to a client you know very well, you can type in their interests and choose an ideal gift from its data-driven library of gifts.
As for the icing on the cake, Eva offers a personalized corporate branding service wherein you can send out the gifts in your brand’s packaging and logo.
Available for subscription under four different pricing plans, with Eva, you can give your clients the choicest real estate closing gifts that’d win their hearts and give them an experience they’d cherish forever.
Take a trial with Eva for the perfect gifting experience.