Real estate closing gifts—are they really effective?
A straight answer for the question is yes and no, both! This is because the success of the gifts would depend on a few other factors apart from the gifting.
Nevertheless, real estate closing gifts could turn a routine business transaction into a memorable event because they signal the completion of service while making room for future transactions and long-term relationships.
“How do you tell your clients that their support matters without telling them?“
“How do you encourage word-of-mouth and reviews without asking for it? “
“How do you achieve customer satisfaction while focusing on profit margins? “
Answering these questions would involve understanding customer mindset and the value of relationship marketing in business.
For example, research says 86% of buyers are willing to pay more for a great customer experience.
It’s therefore clear: the relationships you make with your clients, employees, and customers contribute significantly to your success in the long run.
So yes, it’s worth it if you invest in real estate closing gifts, but only when you can execute the same correctly!
On this note, let’s discuss how real estate closing gifts enrich customer experiences and create meaningful relationships over time.
How Effective are Real Estate Closing Gifts?
Real estate closing gifts can effectively enhance the customer (stakeholder) experience (CX) when done right. Improved CX determines the effectiveness of real estate closing gifts, and here lies the correlation between the two.
According to research, 64% of customers consider customer experience more important than the price. Therefore, focusing on giving the customers the ultimate experience (including appreciating them for their loyalty) will result in higher customer lifetime value and increased ROI.
Here are some ways real estate closing gifts can help your business:
1. Make the transaction memorable
So, your clients have moved into their dream homes. But the transaction, however, remains routine business rather than something memorable. Imagine gifting them personalized nameplates or smart home gadgets.
How could that make them feel? Happy, right?
This is how gifting personalized real estate closing gifts could make the transaction special and remarkable for the clients.
2. Expresses gratitude
Client loyalty and support make your business successful. This is where a real estate closing gifts is a great way to thank and appreciate them for their support.
An effective real estate gift will meet three objectives:
- Convey your gratitude to them.
- Subtlety conveys that your business is worth referrals to their close circles.
- Your transaction is not yet over, and you look forward to working together in the future.
Giving your client a customized gift based on their interests allows you to say ‘thank you’ without making them feel obligated to you.
However, please ensure your gifts are not overbranded if you do self-branding on gifts. Learn how overbranding your real estate closing gift could affect your gifting campaign.
3. Develops an emotional connection
Studies have shown that businesses that emotionally connect with their clients perform better than their peers by 85%. Customers prefer to buy from brands that understand their needs and connect emotionally over lower-priced or popular brands.
This is because the customer experience is better when the relationship is more personal than merely transactional.
Giving your patrons thoughtful real estate closing gifts is a big step towards building long-term relationships that nurture customer loyalty and trust.
For instance, if your clients have pets, gifting them something for the pets or pet-care items could touch their hearts.
Or, if you happen to know your client treasures birdwatching, gifting them excellent binoculars could make them excited.
4. Delivers a personalized customer experience
There is nothing like a personalized closing gift to delight your real estate clients and make them love your brand. So, paying attention to small yet significant details is critical when choosing closing gifts.
For example, let’s take client A, a tea connoisseur who loves tasting and trying out tea varieties.
Therefore, gifting them a personalized/engraved tea mug with a box of premium tea pouches and a bejeweled tea infuser would surely make her feel cherished and valuable.
In addition, personalized gifts would let your clients know that the relationship is beyond business and that you’re proactive in ensuring customer satisfaction.
5. Improves communication and enhances the quality of customer relationships
Did you know that a recent survey indicates that about 50% of the customers felt the need for more “human service” from companies?
‘Human’ in the sense that services cater to individual needs and preferences rather than targeted to the masses. So, what makes a service human? Communication and empathy!
Real estate closing gifts come in handy when you wish to break the ice and take the relationship to the next level. A personalized closing gift opens up previously closed avenues to connect with your customers and help them come forward with ideas and opinions that could benefit your brand.
A thoughtful closing gift is the best way to make your clients feel one with your brand and encourage positive feedback and referrals.
6. Encourages repeat business
An unforgettable closing gift that is thoughtful and customized lingers on top of your clients’ minds for a longer time. When your gift is practical and beneficial, it reminds them of the quality of customer service and rapport they share with you.
The more you stay in their minds, the more chances of referrals and repeat businesses.
Neither too flashy nor too ordinary, simple yet personalized real estate closing gifts hit the right notes with your clients.
But, how to find a gifting service for closing gifts that is unique for everyone while also ensuring that it matches your clients’ interests?
True, personalizing closing gifts for all your clients individually is no simple task, and there’s no certainty that they’d be as delighted with your gifts as you’d expect them to be.
However, to answer all your worries, there is an automated gifting service that does personalized gifting like a pro with a 95% gift acceptance rate. Uh-Uh, you read that right.
Eva – For Delightfully Personalized Gifting
Eva is an automated gifting assistant with powerful features like a seamless interface and end-to-end gifting that manages all aspects of gifting: from curating the right gifts to ensuring timely delivery.
Gifting with Eva is as breezy as driving your car or cooking your favorite food. Simple, easy, and delightful. All you need to do is:
- Specify the budget ($30-$1000)
- Share the gift links with your clients and leave the rest to Eva.
Eva starts a friendly chat with the recipient and curates the most suitable gift based on their responses.
It has a chat completion rate of 99% and skillfully perceives the recipient’s likes and interests through a few simple questions.
Eva especially comes in handy while handling gifting for remote employees and clients you don’t know well. Nevertheless, all the gifts are personalized to individual preferences.
And thanks to its data-driven catalog that is constantly updated based on Google ratings and customer feedback—the gifts are always on-trend.
But that’s not all.
You can integrate Eva with your CRM and have it send notifications on gifting occasions and important events so you wouldn’t forget/miss crucial client information.
In addition, Eva can collect 3X more reviews for your company thanks to its algorithm that doesn’t stop until it ensures absolute client satisfaction.
What does that mean, hmm?
For example, Client B doesn’t like their gift and gives a lesser rating. Eva immediately takes stock of the situation and sends another better gift for free!
The awesomeness also extends to setting meetings and collecting feedback automatically, saving you the time and resources needed to communicate with your clients and request reviews.
Moreover, there’s relative ease in answering personal questions to a non-human entity rather than someone from your office, making gifting with Eva fun and delightful for the recipients.
Also, Eva offers personalized branding services to send gifts under the company logo for truly personalized corporate gifting.
If you believe real estate closing gifts are mere tradition, you cannot be more wrong. With the right approach, closing gifts are a brilliant means to gain customer trust and loyalty while ensuring a memorable customer experience.
Try Eva now for a memorable gifting experience.