The spirit of holidays is similar to the joy of a good hair day. It’s occasional. It makes you happy. And makes you want to head out and click a lot of pictures.
Holidays are delightful because they’re a break from the routine. But holidays without gifts are as meaningless as Halloween without the Jack-o’-lantern pumpkin. And what if we said holiday gifts are also among the most effective lead generation tools for marketers? You heard that right. Keep reading to find how.
Secret Lead Generation Tools You Need to Know About
When it comes to lead generation, it is the customer experience that makes the difference. Experience is a personal feeling. Your clients love your products/service when it meets their demands and satisfy their expectations. And so, your marketing efforts should focus on making the customer experience worthwhile.
So let’s take a look at these secret lead generation tools that you need to know:
1. Effective Content Marketing
Irrespective of the size or type of your business, effective content marketing goes a long way in familiarizing your brand with the public. As per Marketing Statistics Report 2021, 70% of marketers invest in content strategies, and 77% hold content marketing strategies as the key to success.
Formulating a combination of content types viz, blogs, videos, emails, articles, animations, etc., based on your client profile makes the content more visible and accessible. According to research, 73% of customers learn about a brand through articles and blogs rather than full-fledged advertising, and a whopping 90% find custom content useful.
So, leveraging custom content based on customer behavior is a great way to engage with customers and nurture leads.
2. Using Social Media to Boost Traffic and Visibility
Social media is the most hip-and-happening lead generation tool out there. The amount of people on the internet at any given minute is overwhelming. A social media profile is proof of social existence for a corporate entity, as it is for a person.
Social media provides a worldwide platform to market your services and engage with your clients. Good visuals and interactive posts on your page facilitate customer interaction. In addition, having an active social media profile and responding to customer reviews/comments brings you closer to understanding customer needs and increases visibility.
3. Lead Segmentation
Segmenting your leads based on some parameters helps evaluate your lead generation tools and enables you to monitor the effectiveness of your marketing plan as a whole. You can segment your leads based on the following criteria:
- How active or dormant your clients are (Based on website/social media interactions)
- Customer behavior/appetite for your offerings.
When you classify your leads, it’s easier to strategize the right marketing plan according to the requirements. For example, while an active customer might require a gentle nudge, a dormant one might be better off with periodic emails.
Classifying your leads gives you an insight on where to focus your efforts and time to reap maximum benefits.
4. Customer Testimonials and User-Generated Content (UGC)
Your customers are your best publicists. So it’s natural for prospects to know the effectiveness of your services before agreeing to sign up for them. And they do their groundwork based on the testimonials and reviews that customers post on your website.
Favorable customer testimonials and recommendations from their intimate circle profoundly influence a prospect’s decision-making. And this is why about 90% of customers trust User-Generated Content (UGC) to make a purchase decision.
When your clients express their satisfaction and gratitude through any form of content, it attracts potential clients like a magnet because it is personal and reflects the trust of your customers.
5. Holiday Gifting
Holiday gifting is not exclusive to friends and family. It could be to anyone you value and cherish. And as an entity, your customers are invaluable. Sending out a thoughtful gift not only gives them the warm fuzzies but also subtly initiates brand recall and repeat business.
It is easy to send thoughtful and personalized gifts to loved ones, but it is not the case with customers/clients you don’t know very well. Also, when you factor in the time and effort required to select gifts and organize storage, it becomes a tedious task.
Also read – Client Holiday Gift Ideas that can go Viral.
But, worry not. We will let you in on another little secret. An end-to-end gifting assistant handles all your gifting needs, from gift selection to delivery, with seamless efficiency. Oh, and it has a gift acceptance rate of 95%!
How can Eva Help?
Eva is an AI-backed gifting assistant that makes gifting a breeze for the sender and the receiver. Eva offers everything you would wish for in a gifting partner and more. For starters, Eva does a friendly chat with the recipient regarding their preferences and designs a lovely gift based on the responses.
When your customers open the gifts, they are delighted at how personal and meaningful the present is, ergo the relationship.
For you, partnering with Eva could be a dream come true. All you have to do is integrate Eva with your CRM and share Eva’s gift links to the customer’s phone/email.
Eva’s gifts picked out from a data-driven catalog have a unique personal touch and come with a happiness guarantee.
The little cherry on top would be the corporate branding service and lovely handwritten notes for a specific price point. All in all, Eva’s gifts check all the boxes viz., personalized, branded, delightful, and Instagram-able.
Holiday presents are agents of happiness and festive spirit in general, as well as the most effective lead-generating tools since they develop trust and intimacy in a way that’s delightful and special. And with Eva, it is a complete package.
Try Eva now to make the best of this holiday season!