Author and keynote speaker Patricia Fripp’s famous quote – “To build a long-term, successful enterprise, when you don’t close a sale, open a relationship,” emphasizes the importance of relationship marketing in the present-day business scenario.
Businesses thrive when their operations are focused more on the end-user requirements. And a little effort goes a long way in establishing meaningful relationships. Like striking up a casual conversation with a customer, providing satisfactory customer service, rigorous employee motivation, and consistently nurturing leads will not only boost sales but develop long-lasting customer relationships.
Corporate Gifting – Secret Ingredient For A Successful Relationship Marketing Strategy
Corporate gifting has over the years been a crucial element in not just hiking up annual turnover but also in:
- Increased customer lifetime value.
- Lower levels of employee attrition.
- Increased retention rate.
- Repeat business opportunities.
All that was possible because gifts speak to your clients’ emotions and create in them a feeling of belongingness with your brand.
Let’s discuss five reasons how corporate gifting goes hand-in-hand with relationship marketing.
1. Gifts bring people closer
No matter the distance and occasion, the right corporate gifts bridge the gap between you and your clients and make them feel right at home with you. A successful relationship marketing strategy focuses on making your clients feel that they are a part of your brand. And with thoughtful corporate gifts, you can make your clients support your brand and solicit their patronage.
2. Personalized gifts elevate brand value
Thoughtful and personalized gifts reflect what your brand stands for – valuing relationships and customer satisfaction. A thoughtfully curated gift box to appreciate deserving employees and to express gratitude to clients would go a long way in firmly establishing your brand value in the market.
Personalized gifts are suggestive of your interest in their satisfaction which goes beyond the narrow scope of marketing to a broader spectrum of relationship building and nurturing.
3. Gifts enable better brand recall
Marketing jargon calls it “the drip campaign,” which in simpler words means keeping touch. When you send thoughtful gifts to your clients on important occasions, it not only makes them feel delighted and cherished but also puts you on top of their minds enabling better brand recall.
Corporate gifting encourages word-of-mouth which is crucial in increasing brand visibility and awareness.
4. Gifting gives you an edge over competitors
The chances are that your clients might be doing business with your competitor firms as well. They might be interested in their offerings or might choose to try out a few other firms to assess the best fit for their requirements.
In such cases, a thoughtful gift will solidify the relationship and make them understand that you are in for the long haul and that you’d strive to serve their best interests.
Relationship marketing implies tailoring your offerings to suit customer needs rather than making them accept what you can offer. Corporate gifting is the best way to say that customer satisfaction comes first and that you’re relationship-driven.
5. Gifting drives customer engagement and helps in retention
Instances like sending a ‘thank you gift or a ‘remember me?‘ gift to follow up on a lead; or to an old customer to encourage repeat business; or rewarding a client for referrals are all forms of customer engagement that would help you stay on top of their mind.
Old customers may not remember you well because of more competition or a lack of requirements, but by sending them a thoughtful gift, you make them understand that their patronage is crucial to long-term growth and success.
Thoughtful and personalized gifts also enhance goodwill and set off a chain of positive reviews highlighting your attention to client welfare and satisfaction. Clients would want to share their happiness with their friends and family and social media, thereby bringing in referrals and quality leads.
However, there can be no one-size-fits-all with gifts. What your Client A loves could turn out to be allergic to Client B. So, you need a fully-automated gifting assistant that curates a suitable gift based on their likes and dislikes.
An end-to-end gifting assistant that analyses the recipient’s tastes and preferences and uses that data to curate a lovely surprise that your clients would undoubtedly love.
A gifting assistant that redefines automated gifting and enables measurable ROI. A gifting assistant for smart swag management and effective customer engagement. A gifting partner that helps with collecting reviews and setting up meetings. A gifting genie that gives the perfect personalized gifts every single time.
Eva – For the Perfect, Personalized Corporate Gifts
Eva is an end-to-end, AI-enabled gifting assistant engineered to deliver a delightful gifting experience for both the sender and the receiver. So, how does Eva do that?
For the receiver:
- Eva engages the receiver in a short friendly chat through a set of questions.
- Based on the inputs by the recipients, Eva curates the most suitable gift that they would find practical and beneficial.
- Eva ensures a hassle-free and timely delivery.
For the sender:
- Specify the budget ($3-$1000) and send Eva’s gift links to the recipient’s number/email.
- Eva enables CRM integration and allows complete and partial control. You can either let Eva handle everything for you, from sending out gift links to assuring delivery, or you can choose the gifts yourself based on Eva’s suggestions.
Eva’s user-friendly interface coupled with a dynamic algorithm that updates the catalog based on Google ratings and reviews makes gifting a hassle-free activity.
Eva guarantees happiness and strives to ensure that everyone gets nothing less than the perfect gift. And if someone leaves a bad review, Eva follows it up with an apology gift, free of cost!
Eva’s gifts are also the answer to issues other than gifting. For example, as a part of your relationship marketing efforts, Eva could curate the perfect ‘thank you’ or ‘remember me’ gifts which would aid in relationship building and nurturing.
Eva also offers corporate branding services along with handwritten notes to ensure that your clients receive a perfectly personalized gift under your company logo.
Since the gifts are personalized, Eva would effectively convey how deeply you value your client relationships. With effective customizations and a seamless interface, Eva tailors its offerings to bring maximum benefit to the users – reinforcing a fundamental relationship marketing principle – the ultimate user experience.
Try Eva now for hassle-free corporate gifting!