If you are looking to promote your business and brand, there are several ways to do it. But, promotional gifts are one of the best ways to reach out to your customers and engage with them.
According to the study, more than 50 % of customers hold a positive impression of the brand after receiving a promotional gift. So, if you choose the right gift, it’s a great weapon to retain and even acquire new customers.
Are you ready to devote time and effort to creating high-quality promotional gifts for your customers and expanding your business? Inside this post, we will give you five tips on choosing the right promotional gift for your customers to thank them for their loyalty.
How Can Promotional Gifts Help You Grow Your Clientele?
Promotional gifts are items offered by businesses to promote their brand or product and, at the same time, thank clients for their business. They are usually imprinted with the company name or logo and can be anything from pens and keychains to t-shirts and coffee mugs.
Here are a few ways how promotional gifts can help you grow as a business and why you should invest in them:
1. Establishes a positive brand image
Promotional gifts help your company project a more positive image.
Giving high-quality promotional gifts demonstrates that your business values its customers.
In addition, you can increase your brand’s visibility and make it more recognizable to potential customers by giving away items with your company name and logo on them.
2. Improves customer relationships
Promotional gifts also aid in client retention. You exhibit your appreciation for their business by giving them a practical gift. And the gifting process can lead to repeat business and referrals down the road.
3. Makes an impression that lasts
When your customers receive gifts daily, they will naturally be reminded of your business and brand name every time they use it. You can also make it memorable by giving them on occasions like birthdays, anniversaries, or as a welcome gift at work.
4. Acquire new customers
Promo items can come in handy when trying to acquire new clients. They’re helpful, practical, and get the attention of the people you want them to.
So, now that you are planning to invest in the promotional gifting process let’s help you with some tips to get started.
5 Tips to Choose Innovative Promotional Gifts for Your Loyal Customers
Looking for the right promotional gift that won’t break the bank? There are a few things to consider when choosing promotional gifts for your business.
Here are five simple tips to prepare you for your next marketing campaign:
1. Recognize your target market
When choosing the right promotional gifts for your business, it is essential to know your target audience. Doing so will help you choose the right gift for your customers and give you an idea of what kind of impression those gifts will leave on them.
For instance, someone who loves coffee may appreciate an electric coffee grinder, reusable coffee cups, or a different kind of coffee they haven’t tried before. This can be helpful when deciding how to plan out your corporate gifts.
2. Create a budget plan
When choosing a promotional gift for your customers, you have to make specific considerations. Think about how large your customer base is? What is the average order size?
Some businesses choose to give promotional gifts related to their product or service. For example, if you sell electronic items like laptops, you could give out power banks or mousepads to thank your loyal customers. Since promotional gifts can range in price, it’s essential to consider your budget.
3. The goal of promotional gifts
The purpose of giving promotional gifts to customers is twofold. First, it is a way to thank them for their business and show them that they are appreciated. Second, it is a way of promoting your business and products to them.
What are you trying to achieve with your promotional gifts? Make sure the gifts you choose to align with your business goals. Think about what kind of promotional gift will work best for your company? Is it something that will be used and appreciated, or is it something that will end up in the trash?
4. Quality of the promotional gifts
You can never go wrong with promotional gifts that can be useful and promote your business. Be it a pen, a car air freshener, a tumbler, or a notepad; you can never go wrong.
If your promotional gift is something that your customers use daily but can be personalized with the addition of a logo or ad copy – then you can be sure that there will be increased brand visibility.
Many people appreciate the concept of eco-friendly gifts. It instills a sense of brand trust among the customers and is more likely to spread word of mouth.
5. Shipping costs that fit your budget
You may need to choose a larger or smaller quantity of gifts depending on your budget and goals. Allow adequate time for both production and delivery.
Will you be shipping the gifts yourself, or will the company you’re collaborating with do so? When selecting promotional gifts, remember to account for shipping costs.
If you want your company’s logo or slogan to appear on the products, make sure you find someone who can do it within your budget.
Expand Your Business With Promotional Gifts With Ease
Promotional gifts are a great way to get your name out there and generate positive buzz for your business. So whether you’re looking for the perfect gift for a loved one or just getting started with promotional gifting, Eva, a gifting assistant, is here to help you out!
Here’s how easy it is to gift with the help of Eva:
- You specify your budget ($30-$1000 or more) and generate an Eva gifting link.
- The recipient receives the link and chats with Eva.
- Eva connects with the giftee and learns what they want, their tastes and preferences, likes and dislikes, sensitivities, and allergies.
- Eva then selects the perfect fit from various unique gifts in its portfolio that will delight them and make them feel valued.
The catch is that you did not have to approach your client to know their preferences and damage the surprise element of the gift. Yet, your client gets what they want with Eva but with the gifting surprise intact.
If the recipient does not like the gift, Eva will replace it. Eva’s gift acceptance rate is over 97 percent, so you can count on her to provide unique and budget-friendly gifts.
Let’s connect and create a buzz in the market for your company with meaningful and innovative gifts.