Gifts can be tie-breakers, match-makers, a beautifully wrapped apology, an attractive proposal, a display of gratitude, and so much more. Because they’re personal with the element of surprise, gifts are one of the best forms of expression, be it a subtle business liaison or a clear and direct display of affection.
However, that much is already known. What we haven’t analyzed yet is the power of gifting in handling tricky situations and negative feedback. Gifting is an effective means to improve business prospects, employee morale, handling customer grievances, among other things. Wondering how?
Let’s discuss in detail the gifting use cases and how Eva can help.
Four Gifting Use Cases and How Eva Can Help?
We will see four excellent gifting use cases right from handling difficult situations to improving the quality of customer service.
1. Remote Employee Gifting
Remote team management and employee retention is no easy task. Moreover, it’s hard to maintain morale because of a lack of adequate personal understanding and coordination.
When you let your remote employees know that you appreciate their efforts and support their professional growth, they show their loyalty with constant self-improvement and strong work ethics.
Though not practical to do on a day-to-day basis, motivating your remote team members with little tokens of appreciation, like gifts, would go a long way in improving morale and team spirit.
How effective your gifts are depend on how happy they make your employees feel. When you have an able, fully automated gifting assistant to make remote gifting hassle-free, it is a win-win for both you and your employees.
2. Pacifying Angry Clients
Unavoidable. Difficult. Unmanageable, even. Angry clients are an occupational hazard of sorts. A system malfunction, a miscommunication, an unintended error, or whatever the cause disrupts the client’s trust and makes your brand appear worthless.
Now, to resolve the grievance, adjustments can be made over repeated calls and apologies, but to restore the trust lost, would take a little bit more than an apology.
Research backs a crucial fact that 86% of people would hesitate to do business with a company with negative reviews. One bad review/feedback could considerably decrease the visitor footfall, and hence, it’s imperative to right your wrongs before it’s too late.
When you go the extra mile to make your clients realize that their trust/patronage is crucial to you, they will also get emotionally connected with your brand.
When they’re emotionally attached, it is easier to restore and uphold the trust they have in you. Is there a more thoughtful way to apologize to someone and promise to do better than a personalized gift?
3. Catchup Gifting
Maintaining relationships with present/past customers is crucial to increasing your ROI. According to research, selling to a customer you already know is 60-70% successful, whereas selling to a new customer is only 5-20% successful.
However, catching up with lost/inactive customers takes much more than an email reminder or a newsletter. They know you. They’ve tried you out.
Therefore, you need to send them something as a reminder of your exemplary service and the experience they had doing business with your brand.
A ‘Remember me gift’ would be a subtle and friendly reminder to catch their attention and solicit their continued support, paving the way for repeat business and referrals. But, if a lovely gift, out of the blue, from a brand that values their interests doesn’t give them the warm fuzzies, what would?
4. Incentive Gifting
Consider yourself a realtor in need of referrals from a particular area. You would pass the word to your existing clients in the area, asking them to make referrals with a promise of a reward for such referrals.
When your clients bring in referrals, you’re bound to reward their efforts. The ideal reward to appreciate their efforts and enhance the rapport is a customized gift at their doorstep. Delightful. Economical. And easy. If only you had an all-rounder gifting assistant that does everything from curating the gift to ensuring it’s hassle-free delivery.
Well, consider your wishes granted. Thanks to Eva.
How to Make the Best Out Of Gifting Use Cases With Eva?
Eva is a gifting genie with a seamless interface and a super-intelligent AI that understands what your clients like and how they like it through a series of questions. Yes, Eva’s AI does that every single time.
More troublesome than planning the gifts and organizing their delivery would be whether or not the clients like the gifts.
Would your gifts convey your care, apology, appreciation as effectively as you intended? Would your gifts be able to mend broken trust or forge new bonds as sincerely as you expected?
Yes, and yes. With Eva.
Eva’s AI curates a gift based on the recipients’ preferences, thus ensuring that the gifts match their interests. For example, Eva understands that your client A is an energetic trekker with an inclination for all things tech.
So, Eva curates the most suitable gift from its constantly updated library of gifts, which could be anything from hiking gear to the latest smart wallet.
With an acceptance rate of 95%, chances of recipients not liking the gifts are slim, and in the rare case that they are not satisfied with the present, Eva sends another better gift free of charge!
Another thing to note is that Eva supports CRM integration. You can integrate Eva with your database and set rules for gifts for special occasions, repetitive gifts, etc. Eva’s AI ensures that no recipient receives the same gift ever again.
While Eva does everything on auto-pilot, it also allows partial control, for clients you know well, you can select gifts from Eva’s library or choose gifts based on Eva’s suggestions.
From your end, all you have to do is specify a budget and share Eva’s gift links to your recipients’ phone/email. As simple as that.
And as for the cherry on top, there’s a handwriting robot to write messages under your company logo. Yes, at a specific price plan, Eva also offers corporate branding service, leaving no stones unturned in giving your clients/employees a beautiful surprise.
To say Eva’s gifts are likable would be an understatement. They’re perfect. Delightful. And come with a happiness guarantee.
To know more, take a 14-day trial with us.