An efficient sales prospect list can help you determine:
- Whether a lead is a good fit for your business or not,
- The best way to approach them,
- Whether or not there are chances that they will ultimately become a buyer.
So, in essence, your sales process’s success depends on the quality of your sales prospect lists to a large extent, if not entirely. When done correctly, prospecting is the fastest way to increase both your conversion rates and closing rates.
The key to a good sales prospects list is:
- Having an in-depth understanding of your product offering,
- Identifying the right target audience or leads,
- Researching them,
- Categorizing them based on their likelihood to convert,
- Finding the best way to reach, and
- Finally, convert them.
To achieve all the stated above, you need B2B lead generation tools. These are pieces of software that help you capture leads. In this post, explore the top five lead generation tools to build a killer sales prospect list.
Build the Ultimate Sales Prospect List Using these 5 Lead Generation Tools
Sales prospect list and lead generation tools go hand-in-hand. A good lead generation tool will significantly aid in landing an actionable sales prospect list that converts. These are the best tools to try:
LeadPages simplifies lead generation from one of the most potent and effective channels, your website homepage.
This proprietary software can make custom landing pages for your website that caters to your niche audience. Once implemented, LeadPages can connect to your CRM, further funneling the leads.
And don’t worry, you don’t have to start from the beginning. You can choose from hundreds of high-converting templates available on the platform. Then you can personalize it by changing the colors, adding your logo, and selecting a design.
Price points: LeadPages is $27 per month for Standard, which is plenty if you simply have one website. If you have many of them, the $59/mo Pro package for three websites is the way to go.
You can also upgrade to the Advanced plan for $239/mo for up to 50 sites if you’re an agency. A 14-day free trial is also available.
2. Nail Email Marketing
When nailing lead generation for building sales prospect lists, you can’t beat email marketing. For instance, 86 percent of business professionals prefer email as a medium of communication. However, your emailers will be marked as spam and put into the trash folder if not done correctly.
So, if you want your emails as a lead generation tool, it should not sound like the typical marketing fluff:
- Instead, keep the subject line engaging but honest.
- In the body of the email, try to connect with the prospect and tell them why you are reaching out to them and why they need your services/ product.
- Include a clear call-to-action and suggest a concrete next step- for example, a date and time to connect.
- You could even include a calendar invite.
It is crucial to remember that starting an engagement correctly could help you set the stage for a longer, more profitable relationship.
Price points: primarily free, unless using associate software for email collection like MailChimp.
Unexpected, but true. Quora can be a lead generation tool. It is an online platform to ask questions and connect with people who contribute unique insights and quality answers.
You could use Quora to create valuable inbound marketing opportunities by providing insightful answers to questions about your industry and highlighting your company’s profile.
But that is not all. You can also find potential prospects by following specific “interests,” going through followers of a particular question, or people who have upvoted answers that are related to your field or professional expertise.
You can then contact these people through the platform’s messenger, or you could even get their contact details through their public bios or social media handles.
Price points: free
4. Hello Bar
This incredible piece of technology can prove to be a very impactful lead generation tool and thereby help you build a sales prospect list.
Have you noticed a message bar appear at the top of a website page? It could be to advertise a deal or a new product in the line-up. Because it draws attention, it can convert leads.
HelloBar streamlines the process by allowing for quick A/B testing. You can also customize the CTA, message, copy of the flashcard, and even the bar’s position.
Price points: HelloBar is available for free, after which you may upgrade to a paid version for $29 per month. The free version allows for up to 5,000 monthly sessions.
For $99 per month, you can get 500K sessions and limitless popups. Annual plans are also available, which save you money every month.
5. Personalize Connections with Gifts
People typically feel obliged to return a favor or a gift they receive from someone. This is why free samples and complementary products are often used for marketing.
And the same goes for lead generation — gifts can play a crucial role in convincing people to take the following concrete step and make their way through your sales funnel.
Using an automated gifting service like Eva can do wonders for your sales prospecting strategy. It makes gifting highly personalized, effective, and effortless.
Eva uses AI, machine learning, and a powerful data-driven approach to corporate gifting, something unique in its category.
With Eva, you can easily send individually-customized bulk gifts without having to worry about anything, from choosing gifts to logistics, that too in your budget (from $30 to $1000).
Learn more about the powerful ways Eva can help and how you can use it for successful corporate gifting here.
The level of involvement customers had with your service or product is the most critical distinction between a sales lead and a sales prospect.
A prospect has expressed interest in your product, expressed a desire to buy, and is willing to communicate with you further to learn more about your solution.
Taking advantage of the channels available to you and using them as effectively as possible is the key to successful sales prospecting.
Following these steps mentioned above meticulously will enable you to build a high-quality prospect list and substantially increase your chances of sales conversions.
If you want to understand better how you can effectively use gifts to build your sales prospects list, check Eva. Or opt for a demo now!