Over the years, there have been a lot of views on successful marketing strategies; and quite a lot of findings reinforce the benefits of relationship marketing to the long-term success of a business.
Relationship marketing and customer engagement have become the holy grail for customer retention and increased customer lifetime value. However, it is abundantly clear that profit-making is no longer effective while disregarding crucial elements like customer satisfaction and relationship building.
That being the case, it is prudent to ensure that your relationship marketing efforts are lucrative and optimally designed for maximum customer satisfaction.
Listed below are a few relationship marketing basics to help you understand what a successful relationship marketing strategy entails.
Six Strategies For A Successful Relationship Marketing Approach
Marketing expert Ben Grossman has effectively summed up the new age marketing in his quote – “New marketing is about the relationships, not the medium.”
Therefore, understanding the fundamentals of relationship marketing will give you a clearer picture of why you should focus on relationship building and word-of-mouth in your core marketing outreach.
1. Focus on networking
Networking is an underrated relationship marketing strategy you can count on to connect and engage with industry peers and business associates to share information and bond over mutual interests and business vision. Effective networking would not only enhance brand visibility but would also encourage referrals and recommendations.
2. Value your customers
Customers are your assets. To let your customers know that they’re cherished and valued is crucial not just for improving sales but also for earning their life-long patronage and support, which is crucial for the long-term success of your brand.
Providing a delightful customer experience by being attentive to their needs and demands and engaging with them through frequent interaction would create a favorable atmosphere for business development and innovation.
3. Build your brand identity
Building a brand identity that reflects your ideas, vision, and core values would attract your customers and significantly influence their purchase decisions.
Customers are environmentally and socially aware and want to be associated with a relationship-driven, eco-friendly brand with a good governance culture.
Therefore, building your own brand identity is an essential step in your relationship marketing regimen. It enables a better recall for your clients and helps you stay on top of their minds.
4. Communicate frequently
Any kind of relationship-building would be incomplete without frequent communication, exchange of information, and active interaction. Likewise, as a part of your relationship marketing strategy, you need to communicate frequently with your customers by exchanging information, listening to their requirements, and responding to their queries in time.
Frequent communication and follow-up ensure that your customers are engaged, and their requirements met.
5. Hold special events
Organizing special events to celebrate a festival or an exciting topic of interest is a great way to build new relationships and nurture existing ones. It would be a memorable experience for your customers to participate in a fun event and bring in a string of reviews on social media and create awareness for your brand.
Holding events for all your customers or celebrating your top customers as a part of your relationship marketing efforts is a great way to solicit their patronage and to thank them for their support and trust.
6. Reward your clients
Client-gifting is one of the most effective and successful ways to appreciate and thank your clients. It is an infallible relationship marketing tool, if done right. For instance, a personalized gift would speak to their hearts and make them feel valued and appreciated.
Sending your clients a personalized yet straightforward ‘thank you’ gift for closing a sale or sending another client a subtle ‘remember me’ present on special events and occasions would help encourage referrals and repeat businesses.
You can even thank your clients who have bought in referrals and leads by way of a small gift to appreciate their interest and trust.
As enjoyable as client gifting is, it could be a chaotic mess if not properly planned and executed. Gifting to a large group of people would entail detailed planning, meticulous organizing and storing gifts, and ensuring timely delivery.
However, to manage mass gifting smoothly, you’d need an automated gifting assistant that gives a hassle-free gifting experience.
An AI-enabled gifting assistant that takes care of end-to-end gifting without you having to worry about organizing or storage or timely delivery.
However, there are a lot of options in automated gifting. And most of them would do the job well. ‘But how will it save us the time spent in choosing gifts for all these people?’ You might wonder.
And therefore, we bring to you – Eva.
Eva – The Futuristic Gifting Assistant
Eva is an AI-enabled, end-to-end gifting assistant that has redefined hassle-free gifting. From curating the gifts to ensuring timely delivery, Eva takes care of all things gifting and more.
Eva does all this with seamless efficiency, making gifting delightful for both the sender and the receiver. In addition, it has a user-friendly interface capable of perceiving the recipient’s likes and preferences and curating the ideal gift based on their responses.
How does Eva do it? Eva has a short friendly chat with the recipients to analyze their tastes and preference and then curates the most suitable gift for the recipients. For this technology, Eva has a gift acceptance rate of 95%.
Eva goes beyond conventional gifting and takes a step further to ensure that your clients receive only something they like. If not, it sends another better present, free of charge, thanks to a data-driven catalog of gifts that are constantly updated based on google ratings and feedback.
And that’s not it. You can integrate Eva with your CRM and have it send notifications on memorable occasions like employee milestones, client birthdays, anniversaries, and celebration/festivities so that you don’t miss out on engaging with your customers and building life-long relationships.
Eva’s gifts are lovable because they’re carefully customized to suit the recipient’s interests, to the extent that it offers personalized corporate branding along with cute handwritten notes to ensure that the gift is not just lovable but is also memorable.
Relationship marketing is all about nurturing customer interactions and helping them evolve into meaningful relationships in the long run. Eva’s gifts are the perfect way to let your clients know that their support is crucial for your sustainable development and long-term success.
Try Eva now for a delightful gifting experience!