Mortgage brokers provide a wide range of services to their clients, and the industry as a whole is becoming more competitive. But how can a mortgage broker like you stand out amidst the competition and expand their business? The answer is simple – Closing Gifts!
A lot of agents don’t realize it, but closing gifts are a powerful tool to grow and promote your business. They are an excellent way to keep your potential clients thinking about you, and all you have to do is find the right gift.
Are you lost when it comes to picking out the perfect gift for a particular client? Or, are you confused about whether or not investing in a closing gift is worth the returns? Worry no more; this blog will help you with gift ideas that will generate new leads and showcase your brand identity to your audience while also bringing value to your customers.
Why Should You Implement a Closing Gift Campaign in Your Business?
Whether someone has just bought a new house or they’re determined to upgrade to a bigger one, there are thoughtful gifts that you can buy at closing to express gratitude. Closing gifts are simple gestures that homeowners in these situations always appreciate.
Engaging in such small acts of kindness will be a deciding factor for you to gain another client because not only will they be willing to work with you on future projects, but they’ll also be happy to refer you to their colleagues.
To be a successful real estate agent in an overpopulated market, prioritize the customer experience. The best way to stand out from other real estate agencies is to provide more value than your competitors, who are already swamped with clients looking for homes.
If you’re still thinking about if it’s worth it, there are plenty of reasons why you should!
Creates a Memorable Impression
Closing gifts are a powerful way to get clients to remember your company and what you do.
It shows the buyer that you appreciate them for connecting with you. It’s also a crucial part of emotional sales and is suitable for making your buyer feel warm and fuzzy inside.
Creates Valuable Referrals
Referrals are easy to come by with closing gifts. A customer who receives a closing gift is more likely to refer to their friends and family.
Strengthens Relationships and Increases Sales
Business is all about relationships. The right relationship often leads to a sale. And the right closing gift can be the one thing that shows your customers how special they are to you. Your efforts will eventually lead to your customer reconnecting with you, thereby increasing sales.
So, are you ready to offer closing gifts to your clients? If you are not sure how to get started, here are a few simple yet effective ideas on a platter.
5 Closing Gifts That Can Bring In More Business For You
We know that it can be hard to decide what closing gift is best for your clients. That’s why we have picked five closing gifts to help you get started.
1. Welcome them with Chocolates
A great way to spice up your business and get more clients is to offer them a box of chocolates. A sweet note like chocolates or their favorite food items will make the client happy, and they’ll feel good about investing their time and money into working with you.
It is a gift that really communicates, “You’re important to us, we appreciate your interest, and we want to thank you.”
A lovely box of chocolates is an investment that will bring you dividends for years to come. It’s a great way to get your name out there and show people why you’re the best agent in your area.
2. Organize a Photoshoot
A client has just gotten a new house and wants to flaunt it among their friends and family. But they aren’t quite sure how to go about doing this!
You can help them by offering a welcome photoshoot. A professional photographer can click pictures with their new home, or you can also gift them a polaroid camera. A polaroid camera will help them collect memories according to their timeline.
How will this gift help you and your customer?
- The client will be surprised and amazed by the idea of a closing gift.
- They will be able to take pictures with their families and friends. The experience will be unforgettable.
- You can blog about their experience with your business, upload it to your website, and get more people to reach you!
3. Add Essence to their Home with Coaster Sets
A coaster set is a great way to leave a lasting impression on your clients. There are many different designs and styles, ranging from classic and elegant to modern pops of color! They can create a significant impact while being very affordable.
The best part is that you can personalize it by including your logo or tagline. They are something that nearly everyone requires and utilizes daily, and it’s a small indulgence you can give as a gift to someone who may not have considered it for themselves.
4. Help them Unwind with a Mini Massager
The best real estate companies are the ones that can cater to even the smallest clientele. A mini massager makes a good closing gift, especially if you’re offering it to clients who you know need a little extra relaxation in their life. It’s a great tool to have during a midday slump or an afternoon of hard work.
People adore such unique little gadgets. Furthermore, these massagers’ smooth touch and feel make them a joy to hold. If you’re looking for a low-cost option, a mini massager is a way to go.
5. A Travel Mug to Remind them About your Company
When it comes to a business, being client-focused means that you genuinely care about the client’s happiness and how your service can benefit them. Giving them valuable and thoughtful gifts is one of the best ways to show that you are willing to go the extra mile to take care of them.
Surprise your client with a luxury travel mug. Here’s why-
- It’s helpful, and they’re a gift that the client will use constantly and repeatedly.
- Mugs can be imprinted with company marketing materials, a cost-effective way to promote the business.
Watch Your Client Base Grow With Closing Gifts
Are you struggling to find a unique closing gift yourself? Looking for a gift to show appreciation to your clients or your key employees? If that’s the case, we’ve got exactly what you’re looking for!
Eva, a gifting assistant, helps you find a beautiful, elegant, and memorable closing gift that suits the client well. It enables you to streamline sending personalized gifts, merchandise, and promotional items to your clients.
So, here’s how it works-
Eva chats with your giftee client, learns about their likes and dislikes, and then sends a one-of-a-kind gift within your budget. Eva streamlines the gifting process: you choose a budget and follow the link – done!
Furthermore, in the unlikely event that the recipient does not like the gift (note: Eva’s gift acceptance rate is over 97 percent), Eva will arrange for a free replacement.
Don’t just take our word for it… Try it out, and you’ll be surprised at how eager your clients are to connect with you.