Corporate holiday gifting is the perfect idea to maintain client relationships, and show that you value your employees. Research tells us, money used in corporate gifting is money well spent — 80% of leaders felt corporate gifts improved their relationship with clients and/or employees; 40% felt gifts had a significant effect.
So it should be a no-brainer that corporate holiday gifting can be your key to ROI.
What is Corporate Holiday Gifting and How it Helps?
Corporate holiday gifting is about gifting people related to your business. It helps build a better relationship with the people you value. These gifts can be physical, such as a pen, book, gadgets, etc. Or, they can be non-physical, such as an e-card, coupons, arrangements for a short trip, concert, tickets, and so on.
No matter what the gift is and how small or big it is, it leaves an impression, especially on holidays, and even the smallest gestures can bring people joy.
According to a study by Coresight Research, sponsored by GiftNow, conducted among 300 corporate gift buyers, it found: 45% reported their recipients felt valued after corporate gifting.
Forty-three percent reported improved customer loyalty, and 41% said employee retention increased as a result of corporate (holiday) gifting. Those are pretty big numbers!
Hence, corporate gifting can be a great business strategy, and here’s more to why:
1. Build Relationship
Offering an exceptional product or service, providing high-quality customer service, and having a sensible pricing strategy are just a few strategies to impress clients and develop long-term business connections. Of course, you must include corporate holiday gifting in the mix.
Your customers don’t want to be treated like a number on a sheet of paper. Instead, they want to feel important, cherished and treated as one of your VIPs
2. Encourage Potential Customers to Become Customers
Sending corporate gift boxes to those who aren’t currently your customers can potentially make them one. This can be a fantastic approach to kick off an excellent customer relationship and demonstrate to potential clients that you’re the firm to do business with.
Corporate gifts might help you stand out in the minds of decision-makers at your firm. If you follow up the first meeting with a meaningful, personalized welcome present, you’re more likely to make that individual smile – and be the first person they think of when they need your services again.
3. Empower and Encourage Your Employees
Set up a corporate gifting strategy to send thoughtful gifts to employees on special occasions like holidays, birthdays, and corporate anniversaries, as well as when they’ve completed an awe-inspiring project.
Corporate gifting practices are expected to rise in the new decade, with higher personalization being a primary focus to give up to 10x returns; And more departments other than sales and marketing will start to utilize gifting.
Fun Corporate Holiday Gifting Ideas
Now that we know the importance of gifting in business, let’s look at some fun and unique corporate gifting ideas:
1. A Gift Basket
For a long time, gift baskets have been a favorite corporate gift option. They can be a blend of different items and provide a high-quality feel. The basket can be curated with local items from a particular brand or a mix of the recipient’s favorite things. However, because hampers might be costly, they’re best used as annual gifts for employees on some special occasion or as a welcome gift for a VIP client.
2. A Delicious Box of Baked Goods
Who doesn’t enjoy a bite of delicious cake and cookies, especially on holidays? Baked goods boxes have become incredibly popular as a business gift because they’re simple to order and deliver to your staff or clients.
You can even personalize them with your company’s logo, your recipient’s name, initials, or a fun tag. Just ensure to customize the option to meet with your recipient’s allergen (gluten, lactose) and food preferences (plant-based, no-eggs ), among others.
3. Stationery Items
Receiving a personalized gift is always exciting, and stationery is a terrific choice for personalized corporate gifts. You can easily design a series of notebooks, pens, pencils with your client’s business or personal name imprinted on them. This effortless personalization results in fascinating, one-of-a-kind gifts for clients and colleagues. Super and great, right?
4. Wellness Box
In today’s time, everybody is concerned about their fitness and health, especially while working from home. Gifting a wellness box would be an intelligent idea to motivate people and help them focus on their health. The wellness box could contain a fitness guide, positivity cards, teas, healthy food items, fun home exercise items, tumblers, etc.
If you have a budget, you can gift a gadget to your notable clients or employees annually. You can go for a watch, smartphone, Bluetooth set, headphones, and so on.
6. Thoughtful Gifts
Rather than going for these physical items, you can allow them to enjoy and spend quality time. For example, concert tickets, movie vouchers, or short trip arrangements.
7. Hyper-Personalized Gifts
What would be better than getting something that they want? How about asking your recipients directly what they want. Don’t worry; you don’t have to do it yourself — thanks to Eva, a revolutionary AI gifting assistant.
All you need to do is provide the name, email address, and a number of the recipients. Then, Eva, the gifting assistant, sends a ‘gift link’ to them and asks a few fun questions about their preferences.
The best part is, Eva not only looks after curating the perfect gift as per your giftee’s tastes but also delivers them in your brand’s box with a thoughtful note (if you choose so).
Sending thoughtful presents to the right people at the right time is the key to successful corporate holiday gifting, and it has never been so effortless.
What are you waiting for now? Create a gifting strategy that makes your employees, clients, and customers feel valued. Go that extra mile with personalized gifts to stand out in their minds and mark the personal and professional moments in their lives.
Starting from $30 to $1000 and more, Eva offers game-changing corporate holiday gifting options for your team, however big or small. No brainstorming, no harassment of logistics. Only pure satisfaction and ROI!