Back in 1858, the British East India Company started the custom of giving Christmas gifts to people who served their business interests. They did this to build a personal relationship with them. The Company’s custom was to distribute sums amounting to 24 pounds and four shillings to people connected with the local parish and city ward, to people working in the Parliament and Lord’s house, local tradesmen, and servants of East India House like bookkeepers, porters, delivery men, bookbinders, newspaper boys, dustmen, scavengers, lamplighter, plumber, oilmen, and charwomen. This was their way of networking to grow their business.
For centuries, companies have depended on the ‘magical’ power of gifting to secure better relationships with potential and existing clients. Gifting can motivate a potential customer to become a real customer. 80% of clients are more likely to repeat business with a company that offers personalized experiences.
A right gift at the right time can motivate a customer to take the desired action of completing a purchase, signing up for a service, or making a call. A personalized gift can create a personal connection with clients and consumers. A study says that consumers with an emotional connection with a brand have a 306% higher chance of staying connected to the brand for a lifetime.
Gifting can create a personal connection with not only your clients but also employees and business associates. A thoughtful gift can motivate your employee to work harder for the company. It also shows that there is a culture of ‘giving’ in the company and that makes the employee want to give more too. A personalized gift also makes the employee feel a part of the company’s ‘family’.
Business Gifting Ideas in 2021
There was a time when corporate gifting was a big headache. The HR department used to spend months deciding on the gifts before going to different vendors to get them personalized, packed, and delivered. Irrespective of all the efforts, often the gifts used to turn out lousy.
However, in 2021 you can reinvent your company’s swag by using technological advancements like artificial intelligence (AI) and predictive analysis.
Stand out in the new remote world and connect meaningfully with gifts. Collaborate with us at EVA where gifting is always fun and hassle-free. With EVA, you can set up and launch any gifting campaign within minutes.
EVA would interact with the prospective recipient using its Virtual Gifting Assistant. You just have to share the gift link with the recipient. Once the recipient clicks on the link, EVA chats with them by asking a few fun questions to know their personal preferences.
After that Eva delivers a “surprise” gift tailored to the recipient’s tastes, sent in packaging with your own company’s branding and a handwritten note. BINGO!
Business Gift Ideas that are Futuristic
If you want to stand out in the crowd then you have to stop giving cliche gift items. This is a new age where people would appreciate gifts that are useful, stylish, and futuristic. Not just the value, recipients of this age want to feel valued, and nothing shows this better than a personalized gift. Something that would add to their swag.
A company that gifts something unique and chic would definitely get an edge over others. Here are a few gift ideas that have helped our clients reinvent company swag in this high-tech age.
Temperature Control Coffee Mugs
These days, most people do not have the time to sit back and relax while drinking their coffee. They all want to drink their coffee on-the-go. Therefore, a temperature control travel coffee mug will be the perfect gift for coffee lovers. These smart travel mugs allow them to set an exact temperature and maintains that temperature for up to three hours. Thus, your coffee is never too hot or too cold.
Open-Ear Wireless Headphones
This new technology of headphones will definitely get appreciated. These headphones are wireless, light, and comfortable, thus good for sports and exercise. They are water-resistant, lightweight, and deliver a premium audio experience through the cheekbone, a pain-free design for all-day listening. Usually, they can give 8 hours of uninterrupted music. They usually have easy controls to play, pause, and skip music, activate voice assistant, and answer calls.
Portable Air Purifier
People are now extremely conscious of air pollutants. They want to breathe in clean air and therefore a portable air purifier would be a perfect gift to show that you care. Portable air purifiers are small hand transportable air cleaning units that can be used in occupied spaces like classrooms and offices to reduce the concentration of airborne particles, vapors, and gases. They typically weigh 10-20 lbs, are freestanding, use local electrical current, and can be placed anywhere in a room.
Doorbell Cam Pro
Security is a concern for everyone. Nobody wants to let in unwanted and unknown visitors. Therefore, this could be another gift that would show that you are concerned about the safety and security of your client or employee. This thoughtful gift would develop a feeling of trust in the recipient for your company. A cam pro is a device that gives security throughout the day and night. It allows to watch and speak with the visitor in HD using the phone. The motion-trigger alerts if anyone is at the door. The movements at the door are automatically video recorded and it also allows to replay any video from the last 24 hours.
Head and Body Massager
Body ache and headaches are becoming an epidemic for most office going population. Anybody would appreciate a massager. A massager is no more a luxury but a necessity. Gifting a massager would show that you care about the comfort and relaxation of the recipient. Gift them a compact, portable, and water-resistant head and body massager.
Mini head and body massagers rotate both clockwise and anti-clockwise to imitate human fingers and give a perfect head and body massage. It will be a perfect gift for all seasons.
Mobile Photo Printer
Clicking photos on mobile phones is an addiction that has gripped everyone from young to old. However, printing those photos have still remained a bit traditional. A mobile photo printer would help the recipients take prints of their photos instantly. This kind of gift would show that you value the memories of your clients and would be hailed as extremely thoughtful.
An instant photo printer is a pocket-sized device that pairs wirelessly to any smartphone or tablet via Bluetooth 4.0 and uses a dedicated mobile app available for iOS or Android, allowing instant edit and print 2×3” full-color photos.
Now that you know the secrets of business gifting in 2021, we’re sure you want to try this out for yourself. Take this quick 14-day demo today!