Webinars are becoming increasingly popular because they are a cost-effective but powerful marketing tool that can increase visibility, attract new and remote audience, and expand business pipelines.
However, the most significant benefits of webinars are that they allow you to precisely target your audience because only people interested in what you have to offer will sign up for your webinar. And for the same reason, they are also a rich source of business leads.
But, let’s face it: there are too many webinars out there. If we were to be completely honest, we would admit that we have signed up for many webinars that we never attended and attended even more webinars that we logged out of before the end.
The bottom line is that despite engaging content, often people do not stick around to the end because there are just too many distractions.
So, then, how can you leverage this excellent marketing tool and keep your audience till the end?
Here are our top ways to make your webinar fun and retain your audience
1. Games and prizes
If you have heavy content that is difficult to digest, or you find that your audience is getting bored and tuning out, throw in a short, fun game (with prizes of course) to keep the momentum going! This is sure to keep your audience engaged and their minds refreshed.
2. Dangle the promise of a gift
An effective way to retain your audience is to tell them at the start of the session that they will receive a gift if they stick around till the end. It may sound like a bribe (we don’t think it does) but having your audience participate in the whole webinar is undeniably better for you than having them log out halfway through before they hear you out.
3. Guest speakers
Having a successful webinar means that you have to have an engaging speaker and great content. People should want to stick around and listen to what you have to offer. So, it is good to have guest speakers that will help break the monotony and engage your audience.
After the Webinar (to keep your audience coming back for more)
1. Feedback gifts
If you are to organize better and more successful webinars in the future, you would need to know what you did right and what you did wrong. If you send out a feedback form to all your participants, they will tell you which parts of your webinar they enjoyed and which they did not. Having this information would help you understand what you could do better in the future.
Promising them a gift in exchange would motivate them to take the time to give you constructive feedback and they will remember you – as a company that appreciates their audience.
2. Thank-you gifts
If you have not promised your audience gifts to stick around for the whole session, you could send them thank-you gifts to show that you appreciated their participation.
Showing a little appreciation for people’s time and attention can go a long way in getting them to participate (and perhaps invite other people) the next time you decide to host a webinar.
Thank-you gifts could also give you a chance to contact potential business associates after the webinar event.
3. Guest speaker gifts
Yeah, and send your guest speakers gifts of appreciation- they deserve it for helping you retain your audience!
How Eva – Smart Gifting Assistant Can Help
At this point, you are surely wondering how you will accomplish the colossal task of sending gifts to all the participants and what you are going to gift them to make it memorable and meaningful.
You do not need to do much -all you need is to collect their email-ids!
Yes, you read that correctly!
And you would probably already have their email-ids from when they registered for the webinar.
If you use a full service like Eva Gifting Assistant, all you would have to do is tell Eva how much you want to spend and email the links it generates to those you wish to send gifts to.
Eva then takes over and does the rest- right from choosing a gift, packaging it beautifully to delivering it to the recipients. These gifts are guaranteed to please!
The benefits of using Eva
1. It saves you time and energy
Time is money, and surely, you would rather be doing more important things with your time than shopping for gifts.
2. It saves you the pain of shopping and logistics
The most significant benefit, by far, is that since Eva takes care of the whole gifting process from selecting an appropriate gift to packaging and the logistics of delivering the gift, it leaves you almost nothing to stress about.
3. Exciting gifts
Eva gets to know the attendees before selecting an appropriate gift. This means you will still be sending them personalized gifts, although you don’t know the attendees personally. What says you appreciate their participation more than that?
4. Branded swag
If you want to send branded swag or merchandise to your attendees, then Eva will take care of that for you too. We did say it was a full gifting service!
Whether they are mugs, notebooks, t-shirts, hoodies, etc. Yeah! We know what you are thinking; Eva collects sizes from the recipients, so the right size is sent to the right person.
Eva’s Most Popular Webinar Gifts
Some of our customers love to send out gifts to webinar attendees. Here are some of the most loved webinar gifts sent by Eva:
Eva kept it sweet with these boxes of Seattle Chocolates. Fighting hunger in a sumptuous way and making it memorable simultaneously, Eva earned a 4.6/5 score from recipients for these delicious chocolates.
Tea lovers have given Eva a 4.5/5 for these Tea Drops – Classic Wooden Assortment Box because who does not like refreshing tea that comes in a variety of delicious flavors for your every mood?
Class and style meet memorability with the BOS – Hip Flask Set- After Dark Edition. The silky-smooth matte black flask and shot glasses were a hit with recipients who loved this gift from Eva and gave it a 4/5 rating.
With a water- and dustproof design, who would not dig this Jam Hang up Speaker with a suction pad that you can tote anywhere and even stick to a wall? Eva received a rating of 4.6/5 for this delightful gift!
With fitness being all the rage these days, this Recoup Fitness – Cryosphere is a game-changer. This massage therapy ball stays cold for up to 6 hours to soothe away the pains after your workout. Eva naturally got a 4/5 for this gift!
Although you may think that gifting is an expense in an otherwise cost-effective form of marketing, it does not pay to be cheap.
As you know, there are many webinars out there, and if you need to stand out from the crowd and keep your audience coming back for more, you need to be different and give your audience some incentive for their time and effort.
Besides, the cost of gifts is incomparable to the kind of business that can come in by hosting good webinars, making important business contacts, and connecting with your audience.
So, if you have not tried physical gifts to make your webinars successful, then you should!
If you would like to know how to do this effectively and how to automate your gifting process for minimal effort on your part, take the free Eva demo today!