You already know that a referral from a current customer is one of the most effortless ways to bring in new prospects – but how do you encourage your clients to recommend your solutions without directly asking them to do so?
The answer is gifting! With the gifting strategies outlined below, you can turn your customers and prospects into automatic referral engines.
- Gifting to encourage renewals.
In a competitive business environment, it’s essential to have a strong retention strategy. To encourage customers to stay with your company, you must provide them excellent customer service and unique experiences.
Personalized gifting is an easy way to provide a unique experience that shows your appreciation for clients and that their continued business is vital to you. This is especially important for mortgage specialists and other subscription-based companies where renewals are crucial to success.
- Gifting to re-engage with prospects who have gone cold.
Sales teams are challenged with finding new ways to revive cold leads. The default tactics are usually cold calling, emailing, and connecting on social media. However, 80% of consumers said they’d be more likely to do business with companies that provided a personalized experience. Gifting is the perfect opportunity to re-engage with these leads.
A personalized gift shows them that you care about them as individuals, making them more likely to respond favorably when you reach out again—making B2B gifting a profitable tactic in your sales strategy.
- Gifting to celebrate a closed deal.
When a deal has closed, it’s essential to acknowledge the hard work that went into it. Sending a personalized gift will show your client they were valued and appreciated during the process—proving that you care about the client relationship and that the deal is not just another transaction in the books.
- Gifting after an event or conference.
It can be challenging for attendees to remember all of the people they interacted with at conferences and events. However, sending out a gift after the event is one way to ensure that attendees will remember your company for years to come. In addition, sending out thank you gifts lets you connect with potential clients personally, which can help build stronger relationships between both parties.
The right gifting experience will help ensure that current customers and even prospects spread the word about your products – which is an even more potent approach when you deliver AI-powered, personalized gifts that your recipients can’t wait to brag about!
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