According to a survey by Placester, 60% of real agents prospect daily in the search for new leads. Generating leads is a difficult task, but real estate marketing is becoming easier with the advent of new technologies.
The fact that good real estate lead generation ideas can significantly impact your business is nothing new.
Real Estate Lead Generation Ideas
With the highly competitive and fast-paced real estate industry, it can be overwhelming for brokers and marketers to incorporate the right lead generation strategies to keep buyers coming in.
Here we have discussed ten amazing real estate lead generation ideas for the constantly evolving Real Estate industry that will hold your game plan together.
1. Google ads
Google ads can help you market your real estate company on Google’s enormous search network, display network, Google shopping ads, video campaigns, and applications campaigns.
The Google Lead form extensions are one of the Google ad formats for lead generation. Google Lead form extensions are planned to attract users with a responsive form available under the ad. The form can, for example, be an inquiry form where your potential customer fills in his choices, and then you get back to that customer with solutions to that inquiry.
The lead form extension is made in Google Ads and then attached to a search, video, or discovery campaign.
2. Facebook ads
According to the National Home Buying Survey, 97% of all house purchasers started their search on the internet in 2020. Also, according to the Mashable infographic, 79% of real estate agents use Facebook. Therefore, it is a gold mine for real estate brokers looking for new clientele.
For instance, you can target the ideal audience with Facebook advertisements based on their geography, demographics, and interests. As a result, you may easily find the perfect clients for whatever property you’re attempting to sell using Facebook.
You may utilize the Facebook tool – Facebook Leads Ads to produce real estate leads at a cheaper cost. Advertisements are visible to users on both mobile and desktop. When a person clicks on a Lead ad, a form appears with their information already filled in, such as their name and email address.
All users must double-check their information or add a little more and submit the form directly on Facebook. This eliminates the complexity that could be found on landing pages when it comes to conversion.
3. LinkedIn ads
LinkedIn, according to HubSpot, is 277% more effective at generating leads than Facebook and Twitter. LinkedIn is a network for all the professionals and, therefore, extra effective to that demographic.
Like the Facebook and Google Lead Gen forms extensions, LinkedIn Lead Gen forms are smartphone-optimized advertising that allows advertisers to collect leads on LinkedIn without referring them to external landing pages.
It includes a pre-filled form containing the user’s information. Then, when a person clicks on the advertising, a form appears, which they can fill out and submit. This improves the user experience, lowers friction, and boosts lead generation.
4. Videos as a marketing tool
Real estate lead generation ideas can be much more than just ads on social media. Posting pictures sure do represent what you’re selling, but did you know that real estate listings accompanied by videos receive a whopping 403% more inquiries than the ones without videos?
Putting up a video on your socials will attract more leads and increase your reach. You can post different kinds of videos like – live tours, question-answer sessions, neighborhood tour videos, real estate listing videos, tips and tricks on buying and selling properties, interview videos, etc.
5. A community page
Your website needs to put SEO tools to full utilization, and for that, a community page is a must. This section contains all the information about your workplace, areas, and listings. Even details like the state of the neighborhood, the history, the living cost, or all the amenities available near a particular neighborhood.
This helps your website get recognized every time a user searches for a place you work or people looking for houses in those areas. As a result, you get more traffic from the clicks through search engines, and then you can convert them to actual leads or customers by offering them services free of cost in exchange for their email addresses.
In this way, you can keep them updated about the latest listings or offers about the areas they prefer and turn them to potential customers.
6. Create your app: a powerful real estate lead generation idea
You can generate more leads by creating your real estate app. This will allow you to send push notifications for things like new listings, promotions, deals, and many more. Potential leads are more likely to click on push notifications than open links from email marketing campaigns.
Even if you cannot make the app on your own, you can get it done professionally by an expert who can build it to suit your real estate company’s strengths and weaknesses. There are also free app makers available to create a basic app with personalized features.
To sum it up, a robust and personalized application will help you to up your marketing game and generate more leads than ever.
7. Send out cards and gifts to say thank you!
Sending out ‘thank you’ notes is always a great real estate lead generation idea. Sending out handwritten notes? Even better. Thank you notes, seasonal greetings cards, and gifts – they are all fantastic ideas to retain your loyal customers and create new ones.
Nurturing your sphere of influence will boost your referrals and increase your sales. Your SOI is people you know, people who trust you enough to recommend your services to their family and friends. So, taking care of them is essential to keep your company remembered.
Your valuable and thoughtful notes and gifts will make them think about you, and chances are they will spread the good word with everyone they know, not only about your services but also about how much you care for your customers afterward.
One such effective gifting tool is Eva, an AI-based assistant that helps you give the right gifts to your clientele. First, Eva chats with your gift recipient and finds their likes and dislikes. Based on the received data, Eva then sends out thoughtful gifts that will strike a chord with the receivers.
Real estate gifting is easier said than done, but when done correctly can fetch a large number of leads.
Retargeting is a marketing tactic that continually targets website visitors until they convert to actual customers. It’s an excellent real estate lead generation idea to generate genuine leads. You target people interested in you already; hence they have higher click-through rates than normal display ads.
9. Visiting expired listings
Looking at expired listings can be a clever way to generate good leads. Property owners who have failed at selling their properties even after trying many times can become great customers to serve.
Finding out the problems behind their failure in attracting buyers will help you solve their problem.
If you can turn their situation around, not only will they become your loyal customer, but there will be a good amount of referrals coming your way.
10. Hosting open houses
One of the most effective lead generation strategies for real estate agents is holding an open house. An open house is when a home or other property is scheduled to be accessible for viewing by potential purchasers in the real estate industry.
The first step in hosting a successful open house that generates many leads is to create flyers, design door hangers, make postcards for distribution in your neighborhood, and post on social media to draw attention to the listing.
Even if you end up not selling your property, you at least have a list of potential leads you can follow later. Virtual open houses hosted on platforms like Zoom are also becoming quite popular because of the pandemic.
Don’t be afraid to experiment and mix-match these strategies to bring in better results and stand out in the real estate market.
If you’re looking to use gifting as an excellent lead-generation tool, as mentioned in point no. 7, get measurable ROI and not bother with the pain that comes with corporate gifting, then Eva is your best bet.
Eva has an over 95% customer satisfaction rate, and the platform even arranges for a gift replacement if the recipient does not like it. It also seamlessly integrates with your existing CRM making routine corporate gifting a breeze.