In the corporate world, it’s no secret that making the right connections and building your professional network is a rather tough task. But did you know that there is an even bigger and tougher task than the above? It is to maintain the professional relationships you build over time.
There is no real guarantee about when you will get a response to your cold email or you can set up a meeting on the phone with a prospect. Those handling business development or sales will vouch for this!
If you are a part of a remote sales team and are unable to meet your prospects for a coffee, how would you get their time and attention? The answer is simple – thoughtful and personalized gifting!
Common Problems of Sending Business Gifts to Prospects You Don’t Know
Business gifting can be a tedious task. The bigger the organization, the more monumental the task of corporate gifting can get, especially during the festive or holiday season.
Here are some common problems the in-charge of gifting in your business is likely to face:
1. Selecting the right gift
As a corporate, the gifting process could mean sending gifts to a few hundred or even a thousand people. In such a scenario, you cannot afford to have your marketing or admin team personally spend their time and effort doing this. It’s practically impossible to remember their individual birthdays or even their gift preferences.
2. Logistics and delivery
If picking out a gift is difficult, then making sure the gifts are picked up, packaged, and delivered on time can be described as nothing short of a nightmare. Dealing with the logistics of large scale corporate gifting manually is not for the faint-hearted!
If gifting is important, then personalized gifting is even more important! Getting a personalized gift is what makes the receiver recall the gifter. It also helps the gifter stand out from the sea of cookie-cutter gifts one may receive during the holiday season.
4 Tips to Send the Perfect Business Gifts and How Eva Helps You
Eva is an AI-enabled gifting assistant who is not just another gift automation bot. Eva is intuitive and interactive. Eva also makes it a fun experience for the receiver to share their preferences.
No matter the size of your organization or client database, Eva’s fully customizable and automated gifting assistance makes gifting remarkably simple, even for prospects you don’t know well!
1. Handling large scale gifting
Picture this. You have an email database with a few hundred emails and their contact information. You want to send each of these prospects a customized gift. Can you imagine how long and tedious the manual process would be?
Eva makes large scale gifting quick and easy! All you need to do is choose the gift and leave the rest to Eva. Eva will not just pick out the gift, but also personalize it for each recipient. Eva takes care of all the logistics regarding the gift right from packaging to delivery and saves your precious time and effort.
In addition to ease of use, Eva eliminates the uncertainty of the gifting process and adds structure to it. With Eva, you can get valuable information about your prospect’s preferences. Surprise them with a birthday or anniversary gift or make sure you connect with them at their most preferred times and increase your chance of conversion!
Choosing a gift for someone you know well can be relatively easy. You know their likes and dislikes, their tastes, and their personality. But what if the receiver is a prospect you barely know? In such a situation, it would be almost impossible to choose the best gift for them.
Would you be excited to get company-branded merchandise or would you rather receive something chosen exclusively for you? The latter, right? That’s what your prospect would prefer as well! Only when you give your prospect something valuable and unique will you be able to open up the chance for a conversation. You don’t want to be caught on the wrong foot while choosing the right gift for your client.
Enter Eva! With Eva, each of your prospects can choose a gift based on their personal preferences. You can avoid the stress of picking out a gift and wondering if they liked it. Sounds unbelievable? Eva makes it possible!
Wish to add a handwritten note to the gift? Eva’s robotic arm writes out a message from you and makes sure your gift is an unforgettable one!
3. Tracking the gifting process
So you have a list of prospects you have sent out a few gifts previously. This year you want to send out something to them again. But is there any way of making sure they don’t receive the same gift from you twice?
Yes, Eva’s data-driven and researched based gifting preferences! With Eva, you can truly experience how hassle-free and simple business gifting can be! What’s more, now you would never be embarrassed about sending the same gift to a prospect twice, ever again!
4. Be in sync with gifting trends
Do you want to send your prospects something fabulous and not just run-of-the-mill company merchandise?
Gifting trends may be tricky to track or predict. Do you have no clue about what’s in and what’s out? Well, you are not the only one!
The good news is that Eva is equipped with the latest gifting information. Eva has a unique catalog of gifts to choose from, and this catalog is updated based on the current gifting trends.
Why Corporate Gifting is Essential
Corporate gifting is a great way to strengthen your relationships both within and outside your organization. Whether it is your existing clients, your prospects, or your employees, gifting adds a personal touch to your interactions.
Here are some reasons why corporate gifting is essential:
1. Brand awareness
Sending a customized gift from Eva’s interactive platform with your brand’s name and logo creates brand awareness. The receiver has a positive image of your company and gets interested to know more about your products and services. This curiosity can directly increase the sales for your business.
2. Lead generation
Is your business development team running out of ideas to start a conversation with your prospects? Are you looking for new ways to capture your prospects’ attention? With Eva’s automated gifting program, you can send a gift to your prospects as an incentive for them to share information or sign up for a free trial.
If you don’t seem to be getting much of a headway with your leads, try Eva and experience the power of gifting open up new doors for you.
You can use the network of your current customers by asking them to provide referrals. To encourage lead generation, offer incentives like a unique gift for every referral.
Now in this case, if you have to keep track of sending a gift for every referral, it can be exhausting! Simply set up a gifting program in minutes with Eva and forget about the hassles!
4. Reconnect with prospects
Corporate gifting is also helpful to reconnect with prospects you may have lost touch with. Receiving a gift makes the prospect feel special. It shows you still value them, and they are encouraged to connect and do business with you again.
Sending out the right gift to your prospects is an extremely crucial step especially, in the early stages of your relationship building. The art of gifting is a great way to highlight the importance of your business relationship beyond the usual financial transactions.
A key point to remember is that corporate gifting is not about the gifter. The chosen gift must make the receiver feel valued and appreciated. The focus must always be on the recipients and how useful and relevant the gift is to the receiver.
Eva makes it unbelievably easy to deliver an unmatched gifting experience to the recipient. To know more about the amazing capabilities of Eva Gifting Assistant, get in touch with us today. Our powerful gifting tool can be set up in minutes and it’s powered by our happiness guarantee.